Chefs Diet Holding Co., LLC., the parent company of Chefs Diet National Co., LLC., has completed its acquisition of selected assets of eDiets.com’s home meal delivery business from the site’s parent As Seen On TV, Inc. As a company, eDiet.com had over 950k customer leads in its database, which generated approximately $17mm in revenues for 2012.
Chefs Diet intends to increase its footprint nationally by leveraging its strategic relationships in connection with an exclusive arrangement in connection with cutting-edge vacuum packaging technology, which provides a competitive advantage to deliver to the market nationally the freshest tasting products.
“This market is crying out for a gourmet provider of fresh, wholesome and varied food products that promote lasting weight loss and wellness on a national level,” states Kevin Glodek, founder and President of Chefs Diet National.
Glodek adds, “Providing consistent quality and customer service concurrently is key to our continued and future success. We feel our cutting-edge technologies in preparation and packaging coupled with our aggressive use of the Internet and social media will help us pave the way to a nationally recognized presence.”
Chefs Diet plans to maintain and supersede customer conversion and satisfaction seamlessly from eDiets.com. Chefs Diet is uniquely positioned to leverage eDiet’s national brand and great market exposure, including its high profile sponsorships such as “The Biggest Loser,” according to the company. Last January alone, eDiets.com had 1,450,623 page views and 468,965 target customers enter its website, which now redirects to Chefs Diet as a part of the acquisition.