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CrossCountry Marketing Celebrates 20 Years

CrossCountry Marketing, a quality food broker company located in Central Virginia, is this year celebrating 20 years in the specialty food industry. The company was started by Tom Rankin in 1994. Tom retired in 2012, and at that time, Sharon Britton, who had worked for CrossCountry since 1999, became the company’s new owner.

Specializing in representation of small/new to mid-size companies, CrossCountry is currently representing 18 vendors, and is always on the lookout for unique lines that have impressive packaging and remarkable taste.

CCM works diligently to expand its vendors’ business in the wholesale and distributor arenas. The company’s wholesale territory for independent retailers covers Maryland, Virginia, West Virginia, Washington, D.C. and parts of North Carolina. Products represented by CCM are being distributed by DPI Mid-Atlantic, Haddon House, UNFI, First Resource (formerly Wythe Will Tzetzo), and Hautly Distributing. “We are also working on developing a regional specialty distributor network in an effort to expand the presence of our vendors’ products,” Britton says.

CCM continues to offer its vendors exceptional service with integrity. For information on CrossCountry, email Sharon Britton at


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