Maine-based Finest Kind Tea is a finalist in Fresh Direct’s Next BIG Food Thing contest, a crowd funding contest created to “find the next food idea, product or innovation that could change the food world.”
Through the contest, which closes on December 17, 2013, Finest Kind Tea will have the opportunity to crowd source support for its new all organic tea concentrate using RocketHub.com, an online crowdfunding platform.
Finest Kind Tea founder, Jay Lombard, is committed to using only sustainable, natural ingredients, and he pledges never to use high fructose corn syrup (HFCS) or artificial ingredients in any of his products. He is proud of the low carbon footprint of his teas—each bottle is filled with16 fluid ounces of concentrate that, when mixed with water, makes a gallon of tea or the equivalent of eight bottles of ready-to-drink tea. If Finest Kind Tea wins the Next BIG Food Thing contest, Lombard will use the proceeds to develop a tea made with organic, non-GMO, ethically-sourced ingredients.
Lombard started brewing his tea in small 80-gallon batches. This winter, he will increase production at a new facility on the coast of Maine to support expanded distribution throughout greater New England, greater New York, and eventually, nationwide.
The Next BIG Food Thing contest winner will be chosen based on a range of criteria including- amount of funds raised, funder engagement, and overall quality of the idea. The business with the winning idea will receive $10,000 and the chance to partner with FreshDirect, a food supplier in metropolitan New York and Philadelphia. Two runners-up will receive $2,500 each to fund their businesses. The judges include David McInerney, the co-founder of FreshDirect; Geoff Bartakovics, the CEO of Tasting Table; Natasha Case, the CEO of Coolhaus; Sarah Copeland, the food director of Real Simple; and John Craven, the founder of BevNet. Learn more at: www.rockethub.com/projects/partner/nextbigfoodthing