Fischer & Wieser has added three new mustard sauces to a line that was founded on its Sweet, Sour & Smoky Mustard Sauce in response to the growing popularity of mustard flavors.
Fischer & Wieser Specialty Foods of Fredericksburg, Texas launched the mustards at the Winter Fancy Food Show, where the unique mustard flavor combinations created a buzz of excitement.
“Faces are just lighting up with enjoyment as people are tasting them and then coming back for a second and third taste,” said Case D. Fischer, CEO and President of Fischer & Wieser, as he engaged attendees at the gourmet booth.
One of the first observations is that the Raspberry and Wildflower Honey Mustard Sauce is an unusual color for a mustard—maroon—and there is a compelling story behind the color. “We knew we wanted to combine mustard with wildflower honey, but after cooking, we realized it needed something more,” Fischer said. “Then, we thought of adding raspberry, and the mustard came to life. It took on a remarkable flavor, texture and color, and we realized we had something special.”
The second new mustard sauce, Salted Caramel Mustard, brings three exciting flavors together and enables a wide range of usages. Fischer said, “In the tradition of honey mustard, it’s a sweet, savory mustard that is versatile. Many people would not think of combining caramel with mustard, and I’ll admit I was skeptical when we first thought about it, but it turned out to be an amazing sauce. The most unusual concepts sometimes become the biggest discoveries, and that’s one of the wonderful elements of the Fancy Food Show. So many great, out-of-the-box products like Salted Caramel Mustard Sauce are discovered here, and they go on to be celebrated and adopted to a point that we wonder why they took so long to think of.”
The Hickory and Cracked Black Pepper Mustard Sauce is the third new mustard sauce. “It’s awesome,” Fischer said. “It bears a sweet, peppery, smokey taste that we fell in love with. An industry peer tasted it and dubbed it the ‘Boston Baked Bean Sauce’ because it goes so well with pork. It looks great on any meat and cheese, and we couldn’t be more excited to introduce it to the market.”
The three new sauces join Fischer & Wieser’s existing mustard sauce—Sweet, Sour and Smokey Mustard Sauce—which has won two mustard medals from the National Mustard Museum over the past two years.
“It was our first mustard sauce and it’s a consistent winner,” he said. “We’re proud to now have four outstanding and diverse mustard sauces that people can enjoy and share.”
Fischer & Wieser products inspire culinary enthusiasts to try new things, and the gourmet company’s mantra, “Inspiring Your Culinary Adventure,” poignantly captures their influence on foodies.
“We have seen many of our gourmet sauces inspire great recipes over the years,” Fischer said. “With this launch, we’re looking forward to hearing about the new dishes our fans create.”
The Salted Caramel Mustard Sauce was picked out by the Winter Fancy Food Show Trendspotters as a prime example of a trending interest in dressed-up condiments, and it has excited the curiosity of the Gourmet News editorial staff as well. Fischer & Wieser’s Troy Sifford has promised to send along samples so we can try some experiments on prelimary ideas that have included bread puddings or a play on chicken and waffles. Stay tuned to GourmetNews.com for a report on the results.
The mustard sauces will be available on February 1, and the suggested retail price is $8.99. For more information on the new mustard sauces and Fischer & Wieser, go to jelly.com or call 1-800-369-9257.