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The Fresh Market and New England Aquarium Celebrate Partnership for Sustainable Seafood

The New England Aquarium and Greensboro, N.C.-based The Fresh Market are excited to celebrate the first anniversary of their national partnership to promote sustainable fishing practices and responsible aquaculture. Over the past year, The Fresh Market and the New England Aquarium have united in supporting a single goal: sustainable seafood.

At the launch of the partnership, the New England Aquarium assessed the environmental risks in The Fresh Market’s supply chain, and worked with the specialty grocery retailer to create a seafood sourcing policy that included detailed principles for wild caught and farmed seafood. This policy continues to guide the purchase of all of The Fresh Market’s seafood.

Over the past twelve months, this policy has inspired the introduction of several new, sustainable seafood products. For example, The Fresh Market’s scallops are from a certified source, and the company is supporting conservation-focused programs such as the Gulf Wild program, which focuses on environmental improvements and traceability of red snapper. The company has also introduced harmoniously raised Verlasso Salmon, an ocean-raised farmed Atlantic salmon, which has become a customer favorite. In addition, The Fresh Market has replaced other items with more responsibly sourced options at the recommendation of the New England Aquarium.

“We are excited about our ongoing partnership with the New England Aquarium, and we look forward to what the coming year will bring” said Ross Reynolds, vice president of merchandising for meat and seafood at The Fresh Market. “As we continue to build on our sustainable seafood program, our focus over the coming year will be on educating both our employees and our customers on the sourcing of our seafood products.”

“The Fresh Market’s commitment to ocean health has been evident in their actions this past year” said Tania Taranovski, Director of the Aquarium’s Sustainable Seafood Program. “Their policy and sustainability initiatives can have a real impact, and we look forward to supporting The Fresh Market as they continue to make progress toward their goals.”

To read the company’s full seafood sourcing policy, please visit www.thefreshmarket.com.

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