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Frontier Soups Expands Distribution, Enhances Retail Penetration

Frontier Soups™ has expanded distribution in the western states and added an additional broker to service placements, which is leading to greater market penetration at retail, said Trisha Anderson, company founder.

The maker of 34 all natural gourmet soup mixes has recently expanded distribution through Nature’s Best of Brea, Calif., on the west coast, and DPI Specialty Foods of Ontario, Calif., in Colorado.  West coast locations of UNFI of Providence, R.I., and Renaissance Specialty Foods, also carry top-selling varieties of both the Hearty Meals™ and Homemade-In-Minutes™ lines, Anderson said.

A new broker, Share Organics of Santa Rosa, Calif., will cover northern California, she said.  The Sell Group of Elizabeth, Colo., Madison-Lane Sales & Marketing of Lake Oswego, Ore., and TNT Sales and Marketing of Huntington Beach, Calif., also support the expanded distribution points.

New retail placements include Rosauers and Huckleberry’s Natural Markets in Washington through Madison-Lane, and New Leaf Community Markets in Northern California handled by Share Organics. In addition, Vitamin Cottage Natural Food Markets and King Soopers in Colorado have been added by The Sell Group.  TNT Sales is servicing new placements at Mother’s Market and Kitchen and Lassens Natural Foods & Vitamins in southern California, Anderson said.

Soups in the Homemade-In-Minutes line serve four to six and typically cook in about 30 minutes.  Hearty Meal soup mixes generally serve from eight to 10.  The soup mixes are all natural with no added salt, preservatives or MSG, and 28 are certified gluten free while 11 are vegetarian or can be prepared vegetarian with simple ingredient adaptations or omissions.

Suggested retail prices for Homemade-In-Minutes and Hearty Meal soup mixes are $5.95-$6.49 and $6.95-$7.49 respectively.  More information is available at or by calling 1-800-300-7687.

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