Frontier Soups added to the packaging of its all-natural gourmet soup mixes in an effort to help retailers gain incremental sales with cross-merchandising opportunities from the center aisles to the perimeter.The packaging now displays a sticker telling consumers when added chicken or beef are needed, reminding them not only to pick up the meat, but also to shop for the broth, canned tomatoes and fresh produce that transform the easy mix recipes into a family meal. This is according to Trisha Anderson, founder of Frontier Soups.
Even though at holiday time retailers focus primarily on capturing consumer spending on the all-important feasts, providing über-busy home cooks with easy meal solutions to answer the daily “What’s for dinner?” question can prove just as beneficial.
“Based on the consumer feedback we receive, this is even more important at holiday time when consumers are juggling added food preparation and gift shopping along with school vacations and house guests,” Anderson said. “Soup is the perfect between-the-feasts meal, because it’s a great way to use up leftovers, can easily be made ahead and frozen or refrigerated, and it reheats beautifully so it is ready whenever hungry people show up at the table.”
Frontier Soups also now offers a variety of displays to make it easy for retailers to promote and cross merchandise the company’s soup mixes. These include sturdy, free-standing shippers for its Hearty Meal™ and Homemade-In-Minutes™ lines, as well as a black metal clip strip or stand alone spinner display, which can spur added sales in the broth, meat or produce sections.
“As hard as we’ve worked to make our packaging eye-catching, passing consumers’ scrutiny of the nutrition panel is as important,” Anderson said. “That’s why our mixes are all natural with no added salt, preservatives or MSG.”
More information is available at www.FrontierSoups.com or by calling 800.300.SOUP.