For the fourth consecutive year, Fruit Center Marketplace will support 19 public and private schools located in its primary business areas, Milton and Hingham, with a unique week of fund-raising that allows parents to raise funds for the school of their choice while they shop for groceries. This is just one of countless ways, over the past 40 years, that this local gourmet grocer gives back to the communities it serves.
The program shines because it’s so simple: Consumers first download a voucher from the Fruit Center Marketplace website. The vouchers designate which school that the consumer intends to benefit from funds that are raised while shopping. Then the vouchers are presented at checkout during the week of November 11-15. Each voucher can be used an unlimited number of times. Finally, Fruit Center tallies the dollar amount of each individuals’ purchases during that week, and donates 20 percent of it to the designated school: $100 spent = $20 donated.
In 2012, says Fruit Center Marketplace marketing director Mike Dwyer, more than $10,000 was donated to participating schools. The key, he adds, is for the schools themselves to alert parents of this opportunity, and to encourage a major shopping spree on behalf of education. Printed vouchers can be used during regular store hours between Monday, November 11 and Friday, November 15, inclusive. Further details are at www.fruitcentermarketplace.com/givingback.