Hip Chick Farms, a fast-growing provider of convenient, natural and organic, artisan Chicken Fingers, Chicken Meatballs and Chicken Wings produced from humanely raised and sustainably farmed ingredients, debuts all-new, freezer-friendly packaging for its popular line of frozen chicken products.
The new packaging replaces the original tubs with stackable rectangular cubes that offer more product information, including images of the product and bright, new graphics. Hip Chick Farms products are available in five varieties:
• Baked and Seasoned Chicken Wings & Drummettes, 10-ounce package
• Breaded Chicken Fingers, 8-ounce package
• Baked Chicken Meatballs, 10-ounce package
• Gluten-free Chicken Nuggets, 8-ounce package
• Organic Baked Chicken Fingers, 8-ounce package
All Hip Chick Farms products are made from humanely-raised, hormone- and antibiotic-free Mary’s Free Range Chicken. All five varieties are fully cooked, ready to heat and eat for maximum convenience. Product is contained in an interior plastic bag to ensure freshness.
“Our new packaging makes Hip Chick Farms products easier for retailers to display, and easier for consumers to find,” said Serafina Palandech, President and Co-founder of Hip Chick Farms. “The colorful graphics and product images let consumers know exactly what they are getting, while the conventional shape helps retailers stack and display the products more efficiently in their freezer cases.”
The new package was designed by McDill Associates of Soquel, California, which provides packaging, marketing and design solutions for a wide variety of food brands, among other clients. “The design challenge was to create a package that conveyed the fun, convenience and quality of Hip Chick Farms products, while meeting retailers’ demands for package efficiency,” said President and Creative Director Melissa McDill. “In this case, it was better to think inside the box, and really make it pop with fresh graphics and vibrant colors.”
Founded in 2011, Hip Chick Farms sources local, sustainably-produced ingredients to make nutritious, natural and organic and ultra-convenient entrees targeted to time-challenged families. Sourced from humanely-raised, free-range chicken without added hormones or antibiotics, artificial preservatives or fillers, its five products are made fresh in small, artisan batches, then flash frozen to preserve taste and offer superior texture. Hip Chick Farms products are available at more than 250 natural and specialty grocery stores on the West Coast. For more information, visit www.hipchickfarms.com.