Strauss Brands is working with Hyatt Hotels & Resorts in their drive to serve the best tasting, highest quality sustainably and ethically raised foods available to their hotel guests through the launch of Strauss Free Raised® American grass-fed beef burgers. Launched at the end of 2013, the burgers are available at Grand Hyatt, Hyatt Regency and HYATT branded hotels in the United States.
Since the launch of their food and beverage philosophy, “Food. Thoughtfully Sourced. Carefully Served,” Hyatt has been driven to bring great quality food and beverage products to their customers. Three pillars ground this philosophy: Healthy People, Healthy Planet and Healthy Communities. By selecting Strauss as a partner, Hyatt has taken another step towards satisfying a customer demand for sustainable options on its menus.
“Customer research indicated that grass fed beef was very important to our customers, yet, we knew to meet both ours and our guest’s expectations, we had to find the best-tasting grass fed beef in the United States. When we tasted Strauss Free Raised, we knew we had found what we were looking for,” said Jim Milkovich, Corporate Director of Purchasing for Hyatt Hotels & Resorts – Americas.
Strauss Free Raised is sourced from independent American family farmers who raise and finish their heritage bred, free-roaming cattle on a 100 percent grass and forage diet. Cattle never receive grains, are never confined to a feedlot and are never administered hormones or antibiotics.
“We wanted to create something very special for Hyatt guests – the best of the best,” said Randy Strauss, CEO and third-generation co-owner of Strauss Brands. “Our family’s passion is to not only provide the healthiest burgers – but also the best tasting burgers possible.” To do that, Strauss and Hyatt started with the best cuts possible – whole chucks, briskets and sirloins – that are ground fresh weekly and are always fresh, never frozen. The result is a flavor-packed, juicy burger.
Independent research has shown that grass fed beef is high in CLAs and Omega3s, and Vitamin E, while lower in saturated fat and cholesterol than grain-finished beef. Conjugated Linoleic Acid (CLA) may help reduce body fat deposits and improve immune function. Omega 3s, Vitamin E and low amounts of saturated fat are all recommended as part of a heart-healthy diet.