LANDOVER, Md. and QUINCY, Mass.--Over the next several months, Giant Food and Stop & Shop will implement their Value Improvement Program designed to lower prices and strengthen their strategic position in the marketplace, according to company statements.
The grocers, both owned by Ahold, will start the program with its new paper aisle today. Customers will find lower prices on napkins, paper towels, facial tissue, bath tissue, trash bags and other household items. The aisle will be reorganized, highlighting popular products with less clutter. The program "will continue across store aisles in the months to come," according to the statement.
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"This program responds to the core needs of our customers: better prices, better quality, and genuine value across the board," said Jose Alvarez, president and chief executive officer of Giant and Stop & Shop, in a statement.
Giant, Landover, Md., operates 189 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Stop & Shop, Quincy, Mass., operates 385 stores throughout Massachusetts, Rhode Island, Connecticut, New Hampshire, New York and New Jersey.