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The side dish: Cyber Monday

Monday, November 26, 2007

Cyber Monday

More than 72 million shoppers will let their fingers do the walking online today, according to the National Retail Federation. That’s up from 60 million just a year ago.
Regarding online shopping and storefronts, isn’t it amazing how far and how fast e-tail sites have popped up and continue to get better? When I started working here at Gourmet News eight years ago, like many gourmet retailers and suppliers, we didn’t have a Web site. Now a company’s URL is ubiquitous as a phone number or street address. (I think the URL even more important these days. I can't tell you how many times I’ve gone to a Web site to get directions or a phone number.)
Here at Gourmet News, we penned several articles this year on Web site marketing. Maybe you don’t have a Web site, or are planning a massive overhaul in the coming year.
Here are some articles to help you make the most of your site.
Gift basket expert packages Web site tips
Retailers share marketing tips
Holiday sales get a boost from Web-based business

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 The side dish
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