JBS USA has launched SwiftBeef.com, an interactive website highlighting Swift’s history of excellence while serving as a resource for retail and foodservice operators, as well as an easy-to-use source of information for today’s discerning consumer.
“SwiftBeef.com is an influential source of knowledge, from product information to recipes,” said John Flynn, JBS USA Beef Sales and Marketing team lead. “It is essential that our customers are able to easily navigate brand information and selling tools that can help strengthen their operations.”
Consumers are increasingly inquisitive about their food purchases and beef is no exception. The Swift website provides information about how the Swift brand first developed, and details the brand’s history of excellence since 1855. From boxed beef to value-added items, the Swift website presents the brand’s comprehensive product offering, which has strengthened through the years to accommodate the needs of customers. SwiftBeef.com also serves as a resource for delicious and convenient meals with its user-friendly recipe page.
“Research shows that consumers want more information about how to select or prepare beef and that they rely heavily on digital resources for guidance,” said Alexandria Tyre, Marketing Manager at JBS USA. “In addition to appetizing recipes, SwiftBeef.com features frequently asked questions, covering topics from cooking temperatures to where specific beef cuts come from.”
SwiftBeef.com gives consumers easy access to the information they desire and creates an open doorway of connectivity. The website is compatible with all portable devices, making it a convenient resource for retail and foodservice customers, as well as consumers who want to access the site on-the-go.
Swift Beef is a product of JBS USA, an indirect, wholly-owned subsidiary of JBS S.A., the world’s leading animal protein processor. JBS USA is a leading processor of beef, pork and lamb in the U.S., a leading processor of beef in Canada and a leading processor of beef and lamb in Australia. JBS USA processes, prepares, packages and delivers fresh, further-processed and value-added beef and pork products for sale to customers in more than 100 countries on five continents. JBS USA is also a majority shareholder of Pilgrim’s Pride Corporation, the second largest poultry company in the U.S. For more information, visit www.jbssa.com.