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Karoun Dairies, Inc. Creates New Category in the Cream Cheese Section with Launch of Blue Isle Mediterranean Yogurt Spreads

Karoun Dairies is promising that the new Blue Isle’s Mediterranean Yogurt Spreads will provide a healthy and delicious choice for consumers who love their cream cheese but would prefer  a lower-fat and lower-calorie option. America has an obsession with cream cheese. From countless recipes shared on Pinterest to the popular Twitter #foodporn hashtag commonly linked to #creamcheese, there is no doubt that Americans love their schmear. Grocery sales reflect these sentiments. A 2009-2011 Mintel study of US retail sales shows that cream cheese spread is the fastest-growing segment with 8.5 percent growth.

However, America’s growing waistline has driven consumers to choose healthier alternatives to comfort food favorites, which has something to do with why The Wall Street Journal coined “permissible indulgence” as the big food industry buzzword for 2014. Popular examples of this phenomenon include gluten-free, Greek yogurt, kale chips, and quinoa cookies.

BlueIsleKeeping up with the demand and offering a healthy solution for cream cheese lovers with the added benefit of probiotics, Blue Isle’s Mediterranean Yogurt Spreads is the latest innovation to hit the dairy aisle this summer. Samples will be available at booth #566 during the Summer Fancy Food Show in New York City.

“We use hand-crafted traditional methods of blending, aging, and fermenting all of our probiotic rich yogurt spreads,” states Rostom Baghdassarian, COO for Karoun Dairies. “This year, we are delighted to introduce Blue Isle Mediterranean Yogurt Spreads, as we’ve seen a major demand for healthier, Mediterranean-style spreads. Blue Isle is a fresh, tasty, and health conscious alternative to traditional cream cheeses.”

Blue Isle’s Mediterranean Yogurt Spreads offer nutritional balance and taste.  Today’s cream cheese category is limited in both selection and brands and the goal of Blue Isle’s Mediterranean Yogurt Spreads is to raise the bar in the retail cream cheese category with superior flavors, functionality and nutrition.

Blue Isle Mediterranean Yogurt Spreads are made from the healthy goodness of yogurt, including live cultures, probiotics, and calcium but with no added sugar. With only 60 calories and 6g of fat per 2 tbsp serving, Blue Isle has nearly 40 percent fewer calories and total fat than the leading cream cheese. All natural and kosher have both been reported as important factors in consumers’ purchase choices, and Blue Isle is both natural and OU Kosher certified.

While the health benefits of Blue Isle are clear, the delicious flavor and mouth-watering texture are the real factors for this category innovation. Blue Isle is the over-achieving cousin to traditional cream cheese. Creamy, rich, and comforting, Blue Isle is a product that needs to be experienced. The spreads can be used as an alternative to cream cheese spread, a dip, in cooking, or as an exotic “good for you” treat.

Blue Isle is available in the following flavors:

  • Original
  • Honey
  • Blueberry
  • French Onion
  • Spicy Vegetable

Blue Isle will be available soon in the following US stores: Harmon’s, Mollie Stone’s, Central Market, Fiesta Mart, The Fresh Market, New Seasons, H-E-B, Lucky, Fred Meyer, QFC, at natural food stores and better supermarkets nationwide. Suggested retail price is $3.29 for an 8-ounce tub.

Blue Isle is distributed by Karoun Dairies, Inc., a second-generation family business with multiple awards for excellence in the cheese and dairy industry. Accolades include World Cheese Awards, World Championship Cheese medals, U.S. Championships, American Cheese Society medals, and California State Fair awards to name a few.  Karoun produces some of California’s finest specialty cheeses; using century-old and handmade methods. All 130+ SKUs are made from ultra-premium ingredients, including premium milk from cows that are free of artificial hormones, BGH/rBST, and are Real California Milk certified.

Visit booth #566 at the Summer Fancy Food Show June 29 ­-July 1 at the Jacob Javits Center, where Karoun Dairies will showcase many delectable cheeses and yogurts as well as offer samples of Blue Isle’s brand new smooth and creamy Mediterranean Yogurt Spreads.