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KeHE And Food Marketing Institute Partner To Create Bridge Day

KeHE Distributors will host its annual Holiday Show at McCormick Place in Chicago, Ill. June 8-9, 2014. The two-day event will bring together thousands of retailers and suppliers in the natural, specialty and fresh product categories to showcase holiday products and also year-round “hot and on trend” products.

“Both our retail and supplier partners rely on our guidance regarding products that will perform well during the upcoming holiday season,” states Brandon Barnholt, President and CEO of KeHE Distributors. “We look forward to showcasing the industry’s most promising new and emerging products, and sharing our expert insights regarding successful holiday merchandising.”

This year KeHE will partner with the Food Marketing Institute (FMI) for a first-of-its-kind “Bridge Day,” connecting the KeHE show with FMI Connect, FMI’s new, annual event. On Tuesday, June 10, KeHE has sponsored the involvement of its customers in order to let them participate in FMI Connect. The bridge day includes retail store tours, the joint FMI/United Fresh Produce Association opening general session, and an invitation to attend the remainder of the FMI Connect agenda. For detailed information about the FMI Connect program, visit www.fmiconnect.net.

“This exclusive partnership is a first of its kind between FMI and a distributor. We are delighted to partner with an innovator like KeHE,” said Leslie G. Sarasin, President and CEO, FMI.

The KeHE Holiday Show is a private, by invitation-only industry event. For more information about 2014 Holiday Show visit KeHE.com.