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La Maison Maille Opens London Boutique

10409832123_66d5e75910_bFor 266 years, the French brand Maille has set the standard for Dijon mustard with authentic recipes, combining premium ingredients to create distinctive flavors.

For the first time outside of France, La Maison Maille has opened a boutique in the heart of the United Kingdom’s capital, London. Located in the West End district, at 2 Piccadilly Arcade, the boutique is the brand’s third exclusive retail location, after its two long-established boutiques in Dijon and Paris. A new must-visit destination, the boutique offers London’s foodies as well as international travelers the opportunity to delve into a captivating world of premium French mustards, oils, vinegars and gift sets.

10409717623_4b0c5983e3_bMore than 60 brand-new varieties of mustards, vinegars and cornichons are now available in the U.K. for the first time. With creative, never–seen-before mustard flavors such as Crème de Cassis de Dijon, Parmesan & Basil, and Fig & Coriander, La Maison Maille ensures you can find the perfect delicacy to suit every palate.

The boutique also features Maille’s exclusive ‘mustard on tap’, a unique experience otherwise only available in its French boutiques and since July, at the Fromagerie Hamel, in Montréal, Québec. This delicacy is served using an authentic French porcelain mustard pump, the very same method used by Maille’s founder to serve European royal Courts in the 18th century. Served from the pump, these selected mustards have special characteristics including a rich, creamy consistency and nuances of spice.

To celebrate the opening, the boutique is currently featuring Maille Chablis Mustard with Black Truffle on tap, a refined blend containing Chablis, the renowned white wine of the Burgundy region, and black truffle from the Périgord region. For discerning epicureans looking for the perfect gift, La Maison Maille offers a wide range of seasonal collections and limited edition mustard varieties that will thrill even the most discerning gourmet! Especially designed for the holiday season, this year’s autumn/winter collection includes three newly released mustards.

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