Maille is sending its Maille Mustard Mobile on a national tour to spread the mustard love across the USA. Whether popping up in high-traffic city centers, parking at food-centric events, or partnering with local gourmet stores, supermarkets and restaurants, Maille’s first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings of signature varietals Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country alongside crunchy Cornichons. The environmentally-friendly vehicle features a custom-designed sampling bar where mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites.
With its signature black and gold colors, the chic and contemporary Maille Mustard Mobile will be easy to spot when it rolls into:
Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year’s supply of Maille mustard.
The Maille Mustard Mobile app – available at mymaille.us – offers a variety of fun ways for mustard lovers to share their Dijon experiences in real time. The mobile app makes it easy to enter the contests, and a tracking feature details the locations, days, and times for all Maille Mustard Mobile stops. Consumers will be encouraged to follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook, and Pinterest and share their tasting adventures with the Mustard Bar using the hashtag #MyMaille.