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Maille Tours the USA to Spread Mustard Love

Maille_Mustard MobileMaille_Mustard Palette of FlavorsMaille is sending its Maille Mustard Mobile on a national tour to spread the mustard love across the USA. Whether popping up in high-traffic city centers, parking at food-centric events, or partnering with local gourmet stores, supermarkets and restaurants, Maille’s first-of-its-kind mustard-bar-on-wheels will serve up complimentary tastings of signature varietals  Dijon OriginaleOld StyleHoney DijonHorseradish, and Rich Country alongside crunchy Cornichons.  The environmentally-friendly vehicle features a custom-designed sampling bar where mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites.

With its signature black and gold colors, the chic and contemporary Maille Mustard Mobile will be easy to spot when it rolls into:

  • Washington, D.C. area (June 14, 15, 18-20): including Union Market, Georgetown, Annapolis, McLean, and Baltimore
  • Philadelphia area (June 21, 22, 25): including City Center, Ardmore, and King of Prussia
  • New Jersey (June 26-28): including Paramus, Short Hills, Montclair, and Asbury Park
  • Boston (July 3): Harvard Square
  • Cape Cod (July 5-6): Orleans and Dennis
  • Connecticut (July 9-10): Stamford and Westport
  • New York City (June 29-July 2, July 11-13): Various locations around Manhattan
  • West Coast (September dates to be announced): Cities to include Seattle, Portland, San Francisco, and Los Angeles
  • Chicago: (October dates to be announced)

Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year’s supply of Maille mustard.

The Maille Mustard Mobile app – available at – offers a variety of fun ways for mustard lovers to share their Dijon experiences in real time. The mobile app makes it easy to enter the contests, and a tracking feature details the locations, days, and times for all Maille Mustard Mobile stops. Consumers will be encouraged to follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook, and Pinterest  and share their tasting adventures with the Mustard Bar using the hashtag #MyMaille.

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