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Market Street Launches New Guest Engagement Program in Dallas-Fort Worth

 Market Street, part of  The United Family™, is introducing a new loyalty program for customers at its Dallas/Fort Worth area stores. The new guest engagement program is free, offering an enhanced mobile application (app) and a more customized shopping experience, saving customers time and money.

The new program features purchase recommendations, product coupons and free offers that are individually tailored to each guest based on shopping habits, creating a personalized experience that allows guests to easily take advantage of relevant offers. More than 167,000 customers who are already registered as “Smart Rewards” members are automatically enrolled into the new program and have until May 20 to redeem existing loyalty points.

“Our new loyalty program in Dallas/Fort Worth offers Market Street guests a unique opportunity to have a say in which coupons, discounts and rewards they receive,” said Robin Cash, Loyalty Marketing Manager for The United Family™. “These changes allow us to offer guests more of what they want and use, improving the overall shopping experience by saving time and money.”

Market Street loyalty program members have exclusive access to deals, coupons, promotions and sweepstakes. Redeeming offers has also been made simpler, as customers will only need to provide a phone number at checkout rather than carrying a membership card.

A new iPhone app, available today, also offers the ability to update profiles for a more customized experience. With one touch, customers can view and share shopping lists via text and email, as well as add unique Market Street recipes and coupons directly from the weekly ad. To access the mobile app, iPhone users can visit the Apple App Store and search keyword “Market Street.”

Reward and promotional offers for the new loyalty program will include kids club, health and wellness initiatives, beer and wine offers and pet-related deals, allowing customers to select rewards according to their needs.

Registering and redeeming points is easy and can be done online at www.marketstreetdfw.com, using the new Market Street mobile app, or visiting in-store kiosks in the company’s seven Dallas/Fort Worth locations: Allen, Colleyville, Coppell, Flower Mound, Frisco, McKinney and Plano.

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