Marsh Supermarkets Inc. will launch its 2014-2015 “Fresh Ideas for Education” program in all Marsh, O’Malia’s and MainStreet Market stores in Indiana and Ohio on September 1. The program will provide shoppers with the opportunity to help local schools earn points towards valuable educational materials, such as academic supplies, books, computers, musical instruments, sports equipment and much more.
Since the program began, Fresh Ideas for Education has provided local schools with over $2.3 million worth of free equipment and supplies. This year, the Marsh family of supermarkets will again be awarding up to $275,000 in educational materials to local schools.
New this year, Marsh will be partnering the program with Guiding Stars to raise awareness about childhood nutrition and healthy eating. As an incentive for participating shoppers to purchase healthy, nutritious foods for themselves and their families, schools will earn double points on all Guiding Stars product purchases with one, two or three stars.
Guiding Stars is Marsh’s nutrition navigation program that helps guide shoppers to healthy food and beverage choices. Items in Marsh, O’Malia and MainStreet Market stores receive a zero-to-three star rating according to its nutritional value, offering busy shoppers a simple, at-a-glance tool that helps them quickly identify foods that offer the most nutrition for the calories.
From September 1 through March 31, 2015, shoppers are encouraged to enroll their Fresh IDEA®, CouponPlus or Reward$ Card to a school and participate in the program. Cards can be enrolled at a store’s Customer Service Desk or by visiting the Fresh Ideas for Education website at www.freshideasforeducation.com. Shoppers who enrolled their cards before August 1, 2014 must re-register to continue supporting local schools through this program.