Sriracha has lived in the spicy condiment spotlight for the past few years making a flavored appearance in everything from popcorn to potato chips and every possible application in between. Musashi Foods has broken the mold of traditional red sriracha with the launch of its Midori Sriracha made from green serrano peppers, turning the heat up on this popular hot sauce.
Additionally this New York-based specialty food company has launched an authentic Japanese Spicy Mayo, the only of its kind on the market today. Both the Midori Sriracha ($4.99) and Japanese Spicy Mayo ($5.49) are available now for purchase at Amazon.com and musashifoods.com. Also, these unique and all natural products will be on store shelves throughout New York and beyond in the weeks and months to come.
“I saw a need for an authentic Japanese Spicy Mayo in the marketplace and spent the past year perfecting the recipe and developing the necessary infrastructure to bring this product to a mass market,” said Musashi Foods Founder and President Gideon Sarraf.
Sarraf is an accomplished entrepreneur with a passion for hot and spicy food. In fact, Sarraf has long made his own sriracha sauce at home, perfecting the heat level to satisfy his advanced palate. After realizing how popular truly authentic Japanese Spicy Mayo is, Sarraf set out to bring this product to market a little over a year ago. During the process and research he also spotted a need for a green sriracha with a different flavor profile than the traditional red sriracha on store shelves today.
“The response to these products has been wholly positive, and we hope to bring it to supermarkets across the country. People have been actively searching for these products; now they finally have a place to buy them,” he said.
Musashi Foods will be at the Summer Fancy Food Show in a booth located in the “New Brands on the Shelf” Pavilion, located on Level 1, behind the 3400 aisle.