At the annual International Dairy Deli Bakery Association (IDDBA) Show in Houston, Texas, Nestlé Professional® featured four key culinary and insight driven categories in its booth, designed to help deli operators create a destination that competes with restaurants.
“People want to be wowed wherever they go, and at Nestlé, we are driven by this simple truth,” said Todd Muller, Business Development Manager at Nestlé Professional. “With culinary expertise and support plus extensive market knowledge and insights, we are equipped to help delis and bakeries provide restaurant-quality offerings that meet the evolving tastes — and expectations — of consumers.”
According to Datassential, 84 percent of consumers are interested in purchasing supermarket deli “meals at home” at least one day a week. To support deli operators cater to these customers and maximize margins by repurposing extra protein to cut down waste, Nestlé Professional launched Home Meal Solution Kits at the IDDBA show.
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The third corner featured Nestlé® Branded Dessert Ingredients customers know and enjoy. Nestlé’s consumer-loved dessert toppings make great additions to traditional and innovative bakery items that command premium price points. Operators can elevate bakery items and drive sales by adding variety and brand familiarity with quality ingredients, including: Butterfinger®, Nestlé® Crunch® and Toll House® Morsels.
For the final corner of the booth, Nestlé Professional worked with Datassential to provide one-on-one insights-based consultation with the Firefly tool. This tool indexes more than 1.3 million foodservice locations, and operators were able to enter their ZIP codes and see the top trending flavors in a given market. Nestlé representatives then take that data and create personalized Radius Reports to support customers in finding profitable opportunities.