New Hope Natural Media, which produces the Natural Products Expos, has won a 2014 Internet Advertising Competition Award in the “Outstanding Website – Consumer Goods” category for its online data and insight solution NEXT Trend. NEXT Trend offers proprietary pre-shelf products data for the natural and healthy living market, future trend predictions and insights, a predictive consumer segmentation, custom research and extensive industry expertise that helps enterprise level companies quickly recognize and act on emerging, high-growth market opportunities.
Produced by the Web Marketing Association, the Internet Advertising Competition is an annual awards program that honors excellence in online advertising, recognizes the individuals and organizations responsible, and showcases the best in Internet advertising.
“The Internet Advertising Competition awards recognize outstanding achievements in online advertising. We are honored to be a winner of this respected awards competition,” said Bill Tuohig, Vice President and Product Leader of New Hope Natural Media. “This award is a testament to the hard work of our team and the creative approach we are taking to developing new kinds of data and insight solutions for the natural products marketplace.”
NEXT Trend assists consumer food and beverage companies, retailers, suppliers and investment firms identify key market drivers; predict which pre-shelf products and ingredients are poised for widespread adoption; develop targeted, localized go-to-market strategies; and minimize risk and accelerate speed to market with a fast, affordable, early product concept filter. Next Trend’s exclusive pre-shelf data includes: 30+ top trends, 40,000+ products, ingredients and attributes, 8,000+ ingredients, and 1,000+ product categories.
New Hope Natural Media’s Predictive Consumer Segmentation is also overlaid within NEXT Trend to help brands and retailers identify and target consumers who are most likely to be early adopters of natural products and the regions where those consumers are to be found, which are areas within the U.S. that offer high success potential for new products. Five key consumer segments differentiated by early adoption, lifestyles, behaviors and beliefs toward health and wellness were created from the research, redefining traditional market segmentation. The segmentation allows companies to effectively target interested, passionate consumers and provides them with concepts and marketing strategies to optimize product innovation.
NEXT Trend also provides a dynamic Product Concept Lab within the Predictive Consumer Segmentation, which allows product innovators to test new product concepts early in the new product development cycle. This early, fast product filter allows innovators to focus on high potential product concepts, which saves time and money and decreases new product development cycle times.
Last month, NEXT Trend announced that blue chip consumer packaged goods companies – TwinLab, MetaBrand, Lundberg Family Farms, General Mills Small Planet Foods, Clorox, Kellogg’s Kashi, Quinoa Corporation, and PepsiCO – are among those using the online data and insight solution to gain a competitive edge when bringing natural products to market.
To learn more or see NEXT Trend in action, visit www.nexttrend.com.