In response to consumers’ desire to make more informed choices about whether to eat foods which are made with genetically modified organisms (GMOs), New World Pasta Company, a wholly owned subsidiary of Ebro Foods, announced that its brands: American Beauty®, San Giorgio®, Ronzoni®, Creamette®, Prince® and Skinner® have earned NonGMO Project Verification on their most popular pasta products.
“Today’s consumer is demanding transparency in food labels. Simply put, consumers want to know not just what’s in their food but also where it comes from,” said Paul Galvani, Senior Vice President of Marketing for New World Pasta. “We are proud to be leading the way in the pasta category by earning Non-GMO Project Verification.”
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The pasta brands from which New World Pasta formed are built upon a firm commitment to quality and value. The brands began as family-run companies, some more than a century old, and the principles that helped garner their intense customer loyalty are the same principles that guide New World Pasta today.