Norseland, Incorporated, the U.S. subsidiary of TINE SA, Norway’s largest dairy cooperative, is relaunching its USA website to reflect TINE’s global messaging for 2014. The website’s theme, Yours to Share, centers on the Jarlsberg experience, encouraging interaction with consumers by connecting the joy of eating Jarlsberg to lifestyle occasions. The Jarlsberg USA website and all social media platforms will work in tandem, creating a premium digital relationship with fans and followers.
“For over five decades, Jarlsberg has played a key role in developing the specialty cheese category and experience, becoming a favorite brand in the United States,” says Valerie Liu, Norseland’s Marketing and Advertising Specialist. “In the digital space, we communicate premium by shifting the focus on lifestyle: celebrating the act of giving, the joy of sharing and the benefit of knowing your favorite cheese brand – Jarlsberg.”
The new website features contemporary, easy to assemble and prepare recipes plus the current national Jarlsberg Lite promotion in stores now – submit your “nutty-est” Jarlsberg Lite promotion on Facebook for a chance to win a Spinning Bike Package. The site also includes an entertaining film clip, The Magician. Part of a “Sandwich Shorts” video series of people making sandwiches in fun, creative ways, the first video features Sweden’s champion illusionist, David Persson, conjuring up a Heavenly Jarlsberg Ciabatta. To view the video, visit www.jarlsbergusa.com.