Oberto Beef Jerky will expand its product portfolio this month as it enters the trail mix category with the launch of Oberto Trail Mix. Oberto’s entry is part of the company’s bigger mission to provide more delicious, convenient, and “better for you” snacking product forms featuring the unmatched lean protein power of its Oberto Beef Jerky. The first three Oberto Trail Mix flavors – Original Beef, Spicy Sweet Beef, and Teriyaki Chicken — are now rolling out to select retailers nationwide.
The introduction of Oberto Trail Mix comes as the beef jerky and trail mix categories are both seeing explosive growth. Combined U.S. retail category sales of jerky and trail mix exceed $3 billion, with explosive growth this yea, according to Nielsen ScanTrak.
Oberto Trail Mix has been in development for more than a year. At Oberto’s integrated research and development lab and U.S. Department of Agriculture-licensed manufacturing facility in the Seattle area, the company developed a proprietary blend that guarantees delicious, tender jerky while adding premium nuts, seeds, fruit and dark chocolate. Oberto’s innovative trail mix not only satisfies hunger, but delivers high protein without artificial ingredients.
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David Lakey, Oberto’s Senior Vice President of Marketing, said this is a natural expansion of the Oberto Brand. “Active consumers want more protein in their snacks. Loyal Oberto Beef Jerky consumers also eat a lot of trail mix, and our research indicates they’re very interested in this new snack option while on the go.”
To support the launch of Oberto Trail Mix at retail, Oberto has created a range of in-store merchandising vehicles, including shelf talkers and aisle and counter rack displays. It will also promote the new line through digital and social media marketing – including contests and branded content featuring its line-up of major-league athletes.