Oregon Olive Mill, premier purveyor of Extra Virgin Olive Oil and home to the only estate olioteca in the Pacific Northwest, is proud to announce record sales in 2013 and plans for continued development of its extra virgin olive oil operation. New initiatives include Frantoio, a just released extra virgin olive oil, development of the first annual conference on cool climate fine olive growing to be held April 26 and 27, and a re-envisioned oil tasting experience launching this summer.
According to Oregon Olive Mill Master Miller and fourth generation farmer, Paul Durant, “We saw unprecedented demand last year and sold out of our oils earlier than ever before. Our new initiatives support my family’s larger vision, which is to propel extra virgin olive oil to its rightful place in the North American food scene. Extra virgin olive oil can elevate cuisine in an almost ethereal manner; yet it remains largely under appreciated by the average American consumer.”
Frantoio, the new single Italian varietal, joins a portfolio of three extra virgin olive oils — Tuscan, Arbequina and Koroneiki. Durant sources olives from his family’s 17-acre grove and prime sites in northern California, then mills and bottles them at the property’s estate olioteca. The oils are sold online at www.redridgefarms.com and at Red Ridge Farms for $18.95 per 375 ml bottle; additional sizes and gourmet gift boxes are also available.
The first annual Pacific Northwest Cool Climate Extra Virgin Olive Oil Conference will be held at Oregon Olive Mill on Saturday and Sunday, April 26 and 27. The weekend will feature a technically focused program on Saturday including sessions on agronomy, cool climate varieties, a round table discussion on cultivating quality and more. The Sunday sessions, aimed at a broader audience, will explore creating an olive oil culture in the Pacific Northwest, extra virgin olive oil origin and labeling, and tasting and sensory analysis.