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All Hail Kale During National Kale Day

What began as a grassroots effort to celebrate the nutritional benefits of kale as a trending superfood, has grown into a worldwide movement. This year will mark the fourth annual National Kale Day on October 5, 2016.

Spearheaded by Co-Founders Dr. Drew Ramsey and Chef Jennifer Iserloh, authors of 50 Shades of Kale, the movement began in 2013 when Ramsey and Iserloh, along with a dedicated army of kale lovers, hosted the first event in October and reached hundreds of thousands of consumers gaining millions of impressions for kale. National Kale Day has touched 10 countries, multiple health care institutions, retailers, restaurants and and schools with some of the largest school districts in the country, including New York Public Schools, planning to serve up kale.

In recent years, kale’s popularity has grown in both supermarkets and on restaurant menus. In fact, Whole Foods Market now buys and sells more kale than all other greens combined and other retailers have reported triple digit sales increases. This growing interest in kale has growers and manufacturers excited about the opportunity to promote not just kale, but all leafy greens. While some say that kale’s day has passed, others know that what no longer appears as trending has moved to the mainstream when it’s become easy to find kale at places like Chick-Fil-A and McDonalds.

Kristi Harris, Marketing Manager for Robinson Fresh and the Glory Foods brand remarked, “Glory Foods has been a trusted name in greens for more than two decades so it’s only natural that we would support a movement that brings so much energy to leafy greens.”

This year’s celebrations will focus on building online communities through social media, in-market events and school participation. Facilitated by an advertising grant from Google, National Kale Day will be actively promoting its free downloadable e-cookbook featuring nearly two dozen kale recipes, and the $1000 cool cash kale giveaway. In addition to online events, including an evening Twitter party, health care provider Eskenazi Health in Indianapolis, Indiana, will feature a variety of events, including giving away over 4000 bunches of kale throughout the community.

 

Among the Curd Nerds

By Lorrie Baumann

seana-raises-the-flagThe American Cheese Society presented its Lifetime Achievement Award this year to Mike and Carol Gingrich, who, together with their partners Dan and Jeanne Patenaude, are the people behind Pleasant Ridge Reserve, the only cheese ever to have won the American Cheese Society’s Best of Show award three times. Given the growth of the American artisanal cheese community over the years since 2001, when Pleasant Ridge Reserve was first made, it is unlikely that that record will ever be topped.

When the American Cheese Society held its first contest in 1985, 30 companies entered 89 cheeses. This year, 260 cheesemakers entered 1,843 cheeses into the ACS’ annual cheese competition, and the size of the organization has nearly doubled over the last decade to almost 1,700 current members. “This year’s cheese was without a doubt the best cheese that’s ever come through competition,” said American Cheese Society President Dick Roe.

That growth reflects Americans’ growing love affair with cheese. Whether they’re grating it over pasta, draping slices over their burgers or stirring shreds into the sauce for a mac and cheese, Americans can’t get enough of the stuff. The USDA reported that Americans ate an average of 33.9 pounds of cheese per person in 2014, a figure that has more than doubled since 1975, when the average American ate 14.2 pounds of cheese per year.

The Gingrich and Patenaude families began their partnership with the idea that their Wisconsin dairy farm would be based on ideas about rotational grazing that were then new. Or rather, very old.

Their idea was that by letting the cows go out into the pasture to roam around they would eat a variety of mixed grasses and forbs. They’d keep the cows from overgrazing their favorite bit of pasture until they’d eaten it down to the ground by moving them frequently between small paddocks surrounded by electric fencing. That would keep the pastures healthy and allow the cows to enjoy more freedom, to live lives more like those of their ancestral ruminants, an animal classification that includes not only cattle but sheep, goats and camels. “It’s better for the cows. It’s better for the land. It’s better for the farmer,” said Andy Hatch, who bought Uplands cheese two years ago along with his own partners, his wife, Caitlin, and Scott and Liana Mericka. Andy makes the cheese, and Scott manages the herd.

As they improved their pastures with a healthy mix of vegetation, Mike and Dan started thinking that they could make better use of the flavors in the milk their cows had begun producing by making it into cheese rather than selling it into the local commodity milk market.

Andy Hatch 2Today, Andy and Scott manage Uplands Cheese pretty much the same way that Mike and Dan did, as a 300-acre farmstead whose 150 cows are born and bred on pastures that are intensively managed to provide the cows with a rich and varied diet and to preserve the health of the land. “We’ve grown, but we’re still staying true to those original principles…. Our intention is to not change the way we do things,” Andy told me when I met him for the first time on a Wisconsin Milk Marketing Board-sponsored visit to Uplands Cheese.

strutting-the-t-shirtI met him again at the American Cheese Society’s annual meeting at the end of July, where he was taking part in the event that drew around 1,200 cheesemakers, cheesemongers and cheese enthusiasts from around the U.S. to Des Moines, Iowa, for a few days of continuing education, professional networking, fellowship with the community, strutting of t-shirts declaring an allegiance to cheese, and quite a lot of appreciation for the products of other artisans who share cheesemakers’ respect for, and indebtedness to, the natural microorganisms that ferment milk into cheese, grain into beer and grapes into wine, as well as, of course, the annual contest that recognizes their cheeses for their aesthetic and technical merit. Known familiarly as “Cheese Camp,” this was the ACS’ 33rd annual conference and competition, and Andy was there partly to reunite with his fellow cheesemakers and partly to present the Lifetime Achievement Award to his mentor. “It feels unmissable in the same way that a family reunion or a college roommate’s wedding feels unmissable,” he said. “This is the one time of the year when nearly all of us, the tribe, gather.”

“It’s a chance for us in the younger generation to spend time with the older generation – people who’ve accomplished what I want to accomplish,” he continued. “They’ve earned their stripes, the elders.”

jeff-jirikACS Vice President Jeff Jirik introduced the presentation ceremony for the Lifetime Achievement Award. “There are many who devote their lives and their careers to cheese, and they’re in it for the long haul,” Jirik said. “This is for the people whose work has a major, long-term impact on the cheese industry.”

He turned the podium over to Andy Hatch, who started his speech by observing that, “Mike started in the days when the Wisconsin wisdom was to get big or get out. Mike got small and got ahead.”

Then he began to tell the story of Mike and Carol Gingrich as he knew them. Andy heard about Uplands Cheese the first time while he was a student in the dairy science program at the University of Wisconsin. After he graduated, he came to Mike and asked him for a job. Mike told him to go to Europe for a couple of years and learn more about making cheese, so Andy did that. Then he came back to Uplands and begged for a job until Mike just caved in and hired him as an apprentice in 2007. “Those of us who had the privilege of working on the farm will always remember his humility and his generosity,” Andy said.

He noted that in those early days, Mike and Carol would come into work on Sunday to clean the bathrooms because that wasn’t something they wanted to ask any of their other employees to do. “This was a thin, rocky dairy farm on top of Pleasant Ridge,” Andy said. “He made it possible for me, an apprentice with no money to my name, to take over an operation like his.”

Mike stepped up to the microphone to explain that his wife was ill and unable to travel to the conference, but he’d pass on the best wishes he was receiving. “She’ll be very happy,” he said, and then he told the story of how Pleasant Ridge Reserve came to be. ACS was founded in 1983, and by the time Mike attended his first conference, held at the University of Wisconsin campus in 1998, he was among about 100 other people who immediately encouraged him to try cheesemaking as a way of preserving the unique flavors he was getting in his milk through his rotational grazing program. “With rotational grazing, you’re giving cows new grass every day, so we were convinced that we were getting unique flavors,” he said.

His first thought about how to do that was to seek out local cheesemakers and persuade them to try out his milk in their signature cheeses, and he came to the conference looking for those cheesemakers. He met people who invited him to their farms and creameries, who gave him advice on wooden aging boards, who offered help with his business plan and who told him about the University of Wisconsin’s Center for Dairy Research. “I thought, Talk about an underserved market. People are climbing mountains. I knew immediately that the business plan I had was worthless,” he said. “It was really a life-changing experience.”

After that meeting, the goal became that, instead of finding a cheesemaker to use the Uplands Farm milk, Mike would find a way to make a unique cheese, and they’d market it themselves. They started tasting cheeses and found Beaufort, a firm alpine cheese made in the French Alps of the Haute-Savoie, with a Protected Designation of Origin since 1968. He went back to the Center for Dairy Research and the team there started developing a Wisconsin version of the cheese with him. By the winter of 2000, they’d figured out what they were going to make and how they were going to make it. They just didn’t have a creamery yet, so when the summer’s milk came in, Bob Wills, of Cedar Grove Cheese and Clock Shadow Creamery, sent a truck down to Uplands to pick up Mike and Carol and their milk and bring it down to his creamery to make a batch of cheese. Then, one Saturday in late October, Pleasant Ridge Reserve first appeared on the menu of L’Etoile Restaurant in Madison, Wisconsin and in the cheese case at Madison’s Whole Foods Market. “We were in the cheese business,” Mike said.

The next challenge was to sell the rest of the 600 wheels they made that year, so they decided they’d enter a wheel into the 2001 ACS awards. Pleasant Ridge Reserve won its first best of show award. “Uplands Cheese is a product of ACS,” Mike said. “Many of our first customers were people we met at ACS… ACS really produced us.”

peterson-shopsSteve Ehlers was one of those retailers who fell in love with Pleasant Ridge Reserve. He owned Larry’s Market in Brown Deer, a suburb of Milwaukee, and before he and his dad Larry introduced fancy cheese to their customers, the commodity cheddar and sliced American cheese that Wisconsin creameries turn out in industrial quantities was pretty much what most Wisconsinites who hadn’t traveled outside the country knew of cheese. “At that time, the only cheeses you could get in Wisconsin were commodity cheddar, commodity brick,” said Patty Peterson, Steve’s sister.

That began to change in the 1970s, when Larry and Steve Ehlers, looking for an edge in the grocery business, went to the Summer Fancy Food Show and bought some French cheeses to sell to their upscale customers who’d traveled to Europe and would know what they were. They got that first shipment of French cheese into their store on a Friday afternoon and had sold it all by Saturday at noon, Peterson says. “Of course, my father is the consummate salesman,” she adds. “He can still sell like nobody’s business.”

In 2001, Steve was at the American Cheese Society’s contest in Louisville, Kentucky, to see Mike Gingrich win his best of show award for Pleasant Ridge Reserve in its first year of production. In the years since then, he and his family made Larry’s Market into a conduit that helped elevate the standard for Wisconsin cheeses. “At Larry’s Market, we’ve always tried to nurture and encourage young cheesemakers, not just by buying their products but by giving them honest feedback,” Peterson said. Cheesemakers are the people who matter most at this meeting, she said. “That’s where most of the information should come from. That being said, without retailers, they’re not going to sell their stuff…. This wouldn’t be here without the cheesemakers, but the whole chain is important.”

“It’s developing relationships with cheesemakers…. There’s a lot of sharing with the group I know,” she added. “It’s a lot of getting to know the cheesemakers and other retailers and making genuine relationships.”

The quality of those relationships was as apparent as the ever-present cheese at mealtimes in the ACS’s tribute to its members who’d died over the year since the Society’s last annual meeting, when Jeff Jirik came back to the podium to ask the community to remember their friend Steve Ehlers, who died on May 31. “This past year, we lost ACS board member Steve Ehlers from Larry’s Market…. To all of you who have left us this year, thank you for your service to cheese,” he said. “I just wanted to say that, Steve, you will be truly missed.” It was the first of the two times during the conference that I saw this monolith of a man, a head above most of the others around him, let a tear come to his eye.

Peterson was, of course, one of the people who were missing her brother. “He would have loved to see Mike Gingrich get the Lifetime Achievement Award,” she said.

john-antonelliPeterson came to Des Moines this year to judge the fresh unripened cheeses, mozzarella balls and sheep milk cheeses aged more than 60 days. She worked alongside a technical judge who examined the cheeses for defects while she judged the aesthetics of the cheeses, awarding them points for their taste, appearance and aromas – “all the unique and desirable things that make cheese great,” according to John Antonelli, who chaired the judging committee this year. Just stage-managing the annual competition is a feat in itself, particularly in a year when local temperatures in Des Moines approached 100 degrees, which meant that special attention had to be paid to keeping the cheese cool while it was received and judged. This year, the Hy-Vee supermarket chain donated the use of several refrigerated trucks to help. “All 1,843 entries came in on Friday,” Antonelli said. This year’s contest divided the entries into 108 subcategories and produced more than 350 winners. “A record for us – pretty special,” Antonelli said.

For each category, the cheeses that are entered are each judged on their own merits. A technical judge starts by giving each cheese 50 points and then subtracts points for technical flaws. The aesthetic judge starts with a zero and add points for aesthetic qualities. The scores are added for a maximum of 100 points for the cheese. Then, after the scores are added up, they’re arranged in order, with the top-scoring cheese awarded first place. Then the next-highest score gets a second-place award, and the next-highest after that gets third place. Tied scores are allowed for second and third, but there is only one first place. In the event that the initial judging ends with a tie for first, the judges are asked to go back and look at the top cheeses for something that makes them stand out, something that might not have been sufficiently appreciated the first time around. At this stage, points are never subtracted from a cheese’s score – there’s only room for a little extra appreciation and that tiny half-point that elevates one cheese among all its competitors.

mateo-kehler-on-stageThis year, though, something unexpected happened: the contest broke its own rule about allowing no tie for first place. “The competition has never had a 100-point tie before,” Antonelli said. This happened in the contest’s open category for soft-ripened cheeses made from cow’s milk, and four cheeses entered into the category all achieved perfect scores. “Because it’s open there’s a wide variety of cheeses in the category,” Antonelli said. “A judge scoring a 100 for Harbison (made by the Cellars at Jasper Hill) could also score a 100 for Moses Sleeper (made by the Cellars at Jasper Hill) because each of these cheeses were at their best…. It would have been insulting to the cheesemakers to ask the judges to break that tie.” The four cheeses who shared that first-place award were Cellars at Jasper Hill Harbison, Cellars at Jasper Hill Moses Sleeper, MouCo Cheese Company MouCO Ashley and Sweet Rowen Farmstead Mtn. Ash. Then, in a slightly less dramatic turn, there was another first-place tie with 100-point scores, this time in the category for cheddars wrapped in cloth and aged more than 12 months. Atalanta Corporation/Mariposa Dairy got a perfect score for Lenberg Farms Classic Reserve by Celebrity, Lindsay Bandaged Cheddar, and Cows Creamery also received a perfect score for its Avonlea Clothbound Cheddar – Aged Over 12 Months.

Winning an ACS award takes a lot of luck with the right circumstances as well as a good cheese, says Andy Hatch, whose Pleasant Ridge Reserve has won its category more times than he has counted in addition to those three best of show awards. The win draws a lot of media attention as well as orders from retailers. “It doesn’t guarantee you commercial success, but you step up to the plate with the bases loaded,” he said.

california-is-in-the-house-croppedAfter the cheeses were judged and their scores awarded, they went back into those Hy-Vee refrigerator trucks to be stored for the Festival of Cheese, an event-ending fundraiser for the American Cheese Society’s American Cheese Education Foundation. The Foundation supports “educational opportunities for all those interested in producing, marketing, selling and appreciating North America’s artisan, farmstead, and specialty cheeses.”

For Seana Doughty, the co-Founder and Cheesemaker of Bleating Heart Cheese, her second-place tie in the best of show category was a vindication. I first met her in 2015, during a trip to northern California to talk with cheesemakers there about how they were handling California’s drought, a water shortage that could turn out to be the reality they’re dealing with for the foreseeable future even though the climatologists aren’t sure yet if it’s a matter of normal cyclic weather patterns, to be broken by a season or two of good rains, or a symptom of global climate change. She was dealing with that on top of another problem – she’d had to recall her entire production from 2014 after the federal Food and Drug Administration found Listeria monocytogenes in samples of the creamery’s cheeses and then delayed informing her of the problem while she continued making and selling more cheese, and she was still reeling. There were no reports of illness resulting from the contamination, but the recall itself cost the creamery about $200,000 and nearly put Doughty out of business. By the time I visited with her in mid-2015, she’d scrubbed her creamery from top to bottom, changed a good many of her operating practices, and was back in business, but she’d cashed in everything she owned to get there, and she couldn’t afford for one more thing to go wrong. She seemed wounded then, and she could barely hold back the tears when she told me how angry she was that the FDA hadn’t let her know about the problem sooner and instead, let her keep buying milk to make cheese that ultimately ended up in the landfill. That delay increased both her losses and the chances that someone could have been sickened by the cheese they’d bought before she could recall it from the market.

buff-blue-wearing-ribbonsShe’d started making Buff Blue, a blue cheese made from water buffalo milk, right around the time her world was falling in on her in late 2014. A friend who owned one of the few water buffalo dairy herds in the U.S. had been urging her to try making cheese with some of his milk. During the summer, he uses his milk to make gelato that sells in northern California specialty shops, but demand for gelato declines during the winter, leaving him with a milk surplus that he wanted to sell her. Doughty told him no at first, since she makes exclusively American Originals cheeses and had less than no interest in making mozzarella di bufala, which is what cheesemakers usually do with water buffalo milk.

But he kept asking her, and she kept thinking about it and finally decided to try making a water buffalo blue cheese. She’d made blue cheese from sheep’s milk before, but other than that experience, she had no real guidance, since the literature that has been written about making cheese from water buffalo milk is all in Italian and she doesn’t speak the language. That left trial and error as her experiment strategy.

She did some experiments with different strains of Penicillium roqueforti, the mold that puts the blue in blue cheese, until she found one that produced the flavor she liked, she learned how to skate her way around her creamery on the thin film of water buffalo butterfat that found its way everywhere whenever she handled the milk, and she named her new cheese Buff Blue.

When she had a cheese she liked, she sent it to the World Cheese Awards, where it won a bronze medal in its first competition. In 2015, Buff Blue won a third place award in its subcategory for blue cheeses made from milks other than cows’ in the ACS competition. This year, it won a first-place award in its category for blue-veined cheeses made from sheep’s, mixed or other milks and then went on to tie for second place in the best of show category.

It’s a unique cheese – the only blue cheese made from water buffalo milk on the American market, and its quantity is severely limited by the gallon of milk a day that her friend gets from each of his water buffalo. “I’m going to tell him, ‘Dude, you need to increase your herd,’” Doughty said.

Listeria was a topic of discussion several times at this year’s Cheese Camp, including during the FDA Update that’s an annual feature of the conference and during the workshop in which Doughty shared her experience with her fellow cheesemakers. Of all the possible causes of foodborne illness related to cheese, Listeria monocytogenes is of particular concern, both because it’s capable of surviving in environments that kill other bacteria and because the potential consequences of listeriosis, the illness caused by the bacteria, are so serious: listeriosis can result to fetal loss in pregnant women and to serious illness or death in people who are elderly or have compromised immune systems.

This year, Dr. Nega Beru, Director of the Office of Food Safety in the Food and Drug Administration’s Center for Food Safety and Applied Nutrition, was a guest speaker for the annual FDA presentation that many of the cheesemakers attend with a blend of anxiety and reluctant concession to necessity with which they might otherwise view their annual dental exam. The general assembly room was filled early with both cheesemakers and retailers gathered for the latest intelligence on what many regard as the agency’s war on raw milk cheeses, a crusade that they believe ignores millennia of history of cheese as a safe food for an unnecessary, ignorant and ultimately futile effort to eliminate all risk of foodborne illness for the American consumer.

Humans have been making cheese since about 6500 B.C. Ceramic sieves of the kind used into the modern era for separating curds from whey are abundant in the archaeological record, and analyses of the residues on pottery shards dating from around 6500 to 6000 B.C. confirm that the pots were used to store processed dairy products, most likely cheese and ghee.

Today’s cheesemaking grows out of the body of knowledge that has been accumulating for all of those 8,000 years and more. The milk is warmed in a stainless steel or copper vat instead of in a clay pot over an open fire, the cheese is aged in a concrete room that uses climate control equipment to replicate the conditions of a natural cave, and it’s monitored along the way with sophisticated laboratory equipment, but it’s still a human being who scatters salt over the curds and who eyeballs the curd to decide if it’s ready to go into the molds. A human nose monitors the smells in the cheese room that indicate the health of the microorganism community that transforms the milk into cheese, human hands flip the cheese wheels as they’re aging to be sure of a uniform paste, and it’s a human being who ultimately tastes the cheese to decide if it’s ready to go to market. This means that much of the artisanal cheesemaking across the country, in Wisconsin, in California, in Vermont and New York, in Missouri and Georgia, simply pauses for a few days every July so the cheesemakers can go to this annual meeting.

festival-of-cheeseThese cheesemakers insist that if the FDA were to regulate raw milk cheeses out of the American market, what would go along with them are the complex flavors that only develop through the interplay of the enzymes and proteins comprising raw milk with beneficial microorganisms from the surrounding environment that create the fermentation that turns raw milk into the complex living entity that is an unpasteurized cheese. It’s those complex flavors that are now enabling artisanal American cheeses to compete with traditional European cheeses on the world market. To force cheesemakers to rely on modern pasteurization rather than ancient knowledge of cheesemaking arts coupled with high-tech monitoring of the process with modern laboratory equipment would kill, not just pathogens, but also the qualities that give artisanal American cheeses their value in the marketplace.

Beru’s message to the cheesemakers this year was that after an 18-month campaign of collecting and analyzing samples of both domestic and imported raw milk cheese, the FDA found not much to worry about. What problems the agency did find were met with immediate corrective action, and no illnesses are known to have resulted. Out of 1,606 samples tested, the FDA detected Salmonella in three samples, two of them exported to the U.S. from France and the third exported from Italy. Listeria monocytogenes was detected in 10 samples, five in domestically produced raw milk cheese and five in imported samples. Of the contaminated samples that were domestically produced, three of the five came from a single company. The FDA detected Shiga toxin-producing E. coli in 11 of the 1,606 samples tested and determined just one of those samples to be pathogenic. “The contamination rate for each target pathogen was less than 1 percent,” Beru said.

After taking a look at the data, the FDA has declared a sort of temporary truce, stopping its large-scale sampling of raw milk cheese while the ACS continues to collect its own data on the practices that today’s cheesemakers are following to protect their products and the consumers who eventually eat the cheese. “We do not anticipate further large-scale raw milk cheese sampling,” Beru said. “We want to actively work with the industry to develop a plan to minimize the chances of contamination…. We intend to continue engaging in stakeholder dialog as we do with ACS…. FDA is committed to working with ACS on food safety.”

the-jeffsThe second time during the conference that I saw a tear in Jirik’s eye came when he stepped onto the stage to accept his award in the best of show category for a cheese he made together with Wisconsin Master Cheesemaker Jeff Wideman of Maple Leaf Cheese. First place in the category was won by Little Mountain from the Roelli Cheese Company in Wisconsin, Second place was a tie between Bleating Heart Cheese’s Buff Blue and St. Malachi Reserve from The Farm at Doe Run in Pennsylvania, and Jeffs’ Select Gouda, the cheese made by Wideman and Jirik, tied for third place with Greensward, from Murray’s Cheese. Given the strength of the competition, a third-place tie was an enviable distinction, and Jirik was grateful that the award came while he’s still had cheese in the pipeline and could ramp up his production to handle the increased demand that was bound to result from the award. “I’ll be 60 years old next spring, and I’d never been in a best of show category before,” he said the morning after he’d accepted the county fair-type ribbon that’s what the ACS gives out to its winners. “Today I can’t see for walking on air.”

Jirik is the Vice President of of Quality and Product Development for Swiss Valley Farms. In 2001, he and a couple of partners had bought Caves of Faribault, fabled in American cheese lore as the place where the first commercial American blue cheese was made but which had been closed when the large cheese company that owned it decided to take production elsewhere.

“We started goofing around with aging cheese,” he said. They were looking for ways to enlist the cooperation of all the beneficial microorganisms that have flourished in the caves ever since they were used as a brewery before Prohibition shut down the nation’s beer business. Even today, brewers yeast is still present inside the caves, according to Jirik. “Caves have fantastic memory,” he said.

That was how Caves of Faribault came to Wideman’s attention. He was at the 2003 ACS meeting, and Jeff Jirik was wandering around trying to sell other cheesemakers on the idea of bringing some of their cheese to Caves of Faribault for extra affinage – the process of aging cheese. “He was talking about the magic of the caves,” Wideman says. Jirik urged Wideman to come up to Minnesota from his home in Green County, Wisconsin, and see his facility built into the St. Peter sandstone bluffs at Faribault, Minnesota.

Wideman started out his career making Swiss cheese and eventually moved on to Maple Leaf Cheese in 1981. “I knew we couldn’t survive making block Swiss and Monterey Jack,” he said. He got started making Gouda after a visit to Holland in which he bought 10 Gouda forms for $50, and he’s made a lot of Gouda in the years since then. After he met Jirik in 2003, it took a couple of years before he could make it up to Minnesota for a visit, but once he did, he agreed to send Jirik some of his Maple Leaf Cheese Gouda to see what he could make of it. “When he gave me that Gouda – I absolutely love that cheese,” Jirik said.

Jirik’s first step was coming to terms with the possibility that he’d take that cheese and ruin it. “As cheesemakers, we want to be on the edge,” he said. “There’s a hazard to that, and it’s that sometimes you go down the wrong path.”

He took Wideman’s Gouda into the aging room for the blue cheeses that have made Caves of Faribault a legend and let it age there. “It took off like a rocket,” he said. “The cheese hit nine months, and all of a sudden, we got a hint of caramel. That is a very difficult flavor to capture.”

Ecstatic, he sent off a sample to Wideman, who called right back to say that that Jirik had sent him the “best piece of cheese he’d ever put in his mouth,” and the two of them decided they were onto something that should be shared. “I couldn’t leave it alone,” Jirik said. “We were going to divvy it up and give it to some of our friends for Christmas.”

That’s exactly what happened to that batch of cheese, but when you’re a Midwestern cheesemaker of long standing, some of your best friends sell cheese for a living. “I got a call from one of those people to ask how many pallets of that he could get,” he said. “We are truly a community.”

They called the cheese Jeffs’ Select Gouda, a name they intended only as a working title until they could think of something better, but by the time they had to fill out the paperwork to enter it into the contest, no better ideas had come along, so “Jeffs’ Select Gouda” it was. Now, of course, the name has been permanently christened by the award.

Wideman is no longer active in the day-to-day business of Maple Leaf Cheese, so this win in the best of show category was a crowning achievement to a long career as a cheesemaker. “My wife and I never had children, but I’ve got so many children in this industry,” he said. “The marriage between Maple Leaf Cheese and Caves of Faribault has been wonderful.”

Organic Valley Grassmilk: Good for People, Good for Cows

By Lorrie Baumann

dsc_3990Organic Valley is responding to consumer demand for “cleaner” products and more transparency around production methods with its Grassmilk™ product line of fluid milk, cheese and yogurt. In 2011, Organic Valley was the first national brand to launch a 100 percent grass-fed milk nationwide and trademarked the Grassmilk term. Production of the Grassmilk started in northern California in 2012, and distribution went national in 2013 after the company expanded production to Wisconsin and established national distribution for Grassmilk.

Since then, the Grassmilk product line has been expanded to include cheese, and the company launched Grassmilk Yogurt in plain and vanilla flavors. Single-serve Grassmilk yogurt cups will launch this fall at Natural Products Expo East in Baltimore. The line has been embraced by the marketplace, said Cate Hollowitsch, Community Engagement Manager for Organic Valley. “There’s been an increase in requests for organic products,” she said. “Retailers are realizing that their customers are looking for it.”

dsc_4132While all Organic Valley milk is sourced from pasture-raised cows, the farmer-owned dairy cooperative is taking that one step further for Grassmilk milk. The cows are 100 percent grass-fed and eat only fresh grasses when the pastures are green and dried forages, like hay, after grass season is over in the fall and winter. They do not eat supplemental grains – no corn or soybeans. Grassmilk has been shown to offer higher levels of Omega 3 fatty acids and conjugated linoleic acid, a polyunsaturated fatty acid that is thought to have positive effects on human health, compared to milk from cows fed a conventional dairy ration that includes grain.

The Grassmilk products appeal to an evolving audience of consumers who generally adopt organic food products either when they have children or when either they themselves or a close family member or friend experiences a serious health issue, said Organic Valley’s Director for Brand Management Tripp Hughes. In any given year, up to 25 percent of organic consumers are new within the past two years, he added. “There’s constantly new people coming into the category.”

He noted that even those consumers who adopted the organic ethos decades ago are still evolving, becoming more skeptical about their food and looking for more authenticity and transparency in the food they’re buying. “Authenticity and transparency are more critical today than they’ve ever been,” Hughes said.

As a result, Organic Valley has started organizing regional farm tours so consumers can visit its farms, and bringing its retailers out to visit its farmers as well. “Those farm tours are very popular,” Hughes said. “Quite often, it’s the first time the retailers have ever been on a farm.”

David Stratton, who’s been dairy farming at Stone Mill Farm in upstate New York for the past 14 years, is one of 81 dairy farmers in the northeastern U. S. who are supplying Organic Valley with the 100 percent grass-fed milk that goes into the Grassmilk products, with more expected to join the dairy cooperative next year. Organic Valley pays him a premium for his milk because it’s organically produced and another premium because he’s raising his 44 milking cows, an assortment of replacement heifer calves and five bulls on pasture and dried forage only. This is the way he dreamed of raising dairy cows when he was a child spending summers at his uncle’s farm, he said. That was what he describes as an “Old MacDonald type of farm” with a garden, cows, horses, chickens and pigs. “It was the cows I really liked,” he said.

When he grew up, he tried to find a way to become a dairy farmer through the years of his 20s, but he couldn’t find a way to do it. While he looked for a farm he could afford, he became a successful cabinet maker, but he kept dreaming. “I just couldn’t shake it out of my system,” he said.

dsc_4008Then, a friend referred him to a man who’d bought a dairy farm but knew nothing about farming and needed someone to manage it for him. The new owner had bought the farm to obtain a steady supply of cow manure to feed into the biogas generator he was inventing – the cows themselves were merely the means to that end. Stratton gave him a call, came out for a visit and landed the job.

Eleven months later, the inventor’s biogas project had cleaned him out, and he abandoned the 206-acre farm. “I had to leave or buy the farm,” Stratton said. “The bank took a chance on me.”

dsc_4149Stratton reseeded the pasture, which had been planted with corn and alfalfa – typical of the crops planted by many modern dairy farms, which rely on a scheme of a few plants plus supplements to make up nutritional deficits. Stratton’s reseeded pastures were designed as a complete diet for the cows, with each plant contributing its own chemistry and fiber content. Then he opened up the barn doors and let out into the sun the cows that had been confined inside to make it easier to collect their droppings. “I love the cows,” Stratton said. “I used to daydream about having a farm where the cows could graze naturally – and make a living doing it.”

He met his wife, Michelle, in January of 2014 through an online dating service. She’d been living in Manhattan since graduating from college with a degree in photography, first bartending and then becoming a doula and getting her nursing degree with a view to completing an advanced degree in midwifery. Despite her love of the city, after 13 years, she began to feel that she was a bit of a square peg trying to fit into a round hole, so she moved back home with her mom in Syracuse, about an hour away from where David was living on Stone Mill Dairy in Lebanon. She got a nursing job at the State University of New York’s Upstate University Hospital, and at the insistence of her brother in law, she signed up for an account on Match.com.

Her first date with David Stratton sealed the deal for her, she said. “The first night his passion was so profound and so infectious. I never met anyone who loves what they do as much as him. And he was so darn cute,” ” she said. “I felt like we both just knew. I feel like we were both looking for this…. I never fell that hard for somebody before.”

“She used to live in Manhattan, and now she’s Mrs. Stratton,” David interjected.

dsc_4058Not long after that first date, David brought her back to visit his dairy farm, where his cows were dry for the winter, and with no milking to do, the farm chores were at their seasonal low point. Michelle fell in love with both David and the quiet rhythm of winter on the farm. “And then calf season hit, and by then I was head over heels,” Michelle said.

David had plenty of time to introduce her to the history of his farm, which was deeded to its first owner, Zar Benedict, by Great Britain in 1812. His barn, the same one in which David milks his cows today, was originally built by 1814, when it first appears in the local records, and the house was likely also built in 1814. Benedict sold it to his son in 1856, and that son sold it out of the family in 1866. “I’m the 13th owner of this farm,” David said.

dsc_4066There’s very little about how he farms today that those early farmers wouldn’t recognize, even though he’s harvesting his hay with a modern baler. He’s milking in the same barn, which has been updated with electric fans for ventilation and electric milking equipment. The cows come into the barn twice a day to be milked, herded in from their pasture with David’s quiet whistle. While they’re milked, David spends time with each, assessing its health and well-being and making sure the cows are comfortable. After milking, they stroll back out to pasture again, taking time to nibble at the grasses near the fence line along the way. When the weather’s hot, they shade up under the trees, chewing their cuds and swatting away flies. “They get to be cows,” David said.

dave-michelle-stratton_ov_3229_2Today, Stone Mill Dairy is profitable – not something that every American dairy farmer can say with confidence, and Michelle describes herself as a part-time nurse, still working two shifts a week at Upstate University Hospital, and a full-time farmer, a role that she says she’s still growing into. “The significance of the farm is still growing on me. It’s a really extraordinary lifestyle. We live and work together 24 hours a day,” she said. “That’s the part we’re still navigating, the 24/7 of it all. But there’s so much beauty in that.”

“I met David, and I found that my life is so much more complete,” she continued. “I feel so lucky every day.”

United Fresh Start Foundation Connects Chicago Produce Members with Local School District

On Wednesday, September 28, the United Fresh Start Foundation organized an opportunity for salad bar donors from the Chicago area to visit several schools in East Aurora School District 131. The group had an opportunity to observe students using their new salad bars and learn about the district’s other innovative programs that are increasing students’ access and consumption of fresh produce at school and at home.

“The leaders in this school district have shown that they are fully invested in the health and wellbeing of the children and families in their community,” said Andrew Marshall, Director of Programs and Partnerships for the United Fresh Start Foundation. “They have rallied parents, teachers, local government, nonprofit and community partners to support multiple nutrition strategies, including school salad bars, that are increasing students’ access to fresh fruits and vegetables. We were honored to learn about their work and share their efforts with local produce industry partners.”

Prior to the start of the 2016-17 school year, the East Aurora School District 131 (EASD 131) received nine new salad bars with more to be delivered in the months ahead. These contributions were made possible by the following produce companies and individuals, as part of the Foundation’s Let’s Move Salad Bars to Schools initiative:

  • JAB Produce/Jack Keller Co.
    Mark Harrison, Del Monte Fresh Produce N.A., Inc.
    Potandon Produce
    Potatoes USA
    Strube Celery & Vegetable Company
    Lisa Strube, Rob Strube and Sue Hunter, Strube Celery & Vegetable Company

The Foundation worked with local school foodservice officials to arrange visits to Benavides Kindergarten Center and East Aurora High School. At each location, the industry members met with the principal, teachers and community partners, to better understand the ways in which health education, and access to fresh fruits and vegetables, are incorporated throughout the school environment.

Michigan Students to Join First Lady for Fall Harvest

Two elementary students – Xavier Purches and A’Layia Howard – from Freeman Elementary School, Flint Community School District, in Flint, Michigan, will join First Lady Michelle Obama at the annual fall harvest of the White House kitchen garden on Thursday, October 6, 2016.

Xavier, a 5th grade student, and A’Layia, a 4th grade student will represent Let’s Move Salad Bars to Schools at the White House event. They also will help White House chefs prepare fruits and vegetables and eat their creations. Two of only 22 kids in the entire country invited to participate, Xavier and A’Layia will be joined by students representing other Let’s Move! initiatives.

To help improve child nutrition and mitigate exposure to lead, Let’s Move Salad Bars to Schools donated salad bars to 19 schools in Flint, Michigan, this year including Freeman Elementary School, every school in Flint Community School District and four other Flint school districts. Good nutrition plays a pivotal role in helping children limit the effects of exposure to lead. Eating more fresh fruits and vegetables, including those rich in calcium, vitamin C and iron, such as dark green leafy vegetables, citrus fruits, strawberries, tomatoes, broccoli, kiwi, and melons, is especially important. The salad bars offer a wide variety of fresh fruits and vegetables every day at school lunch and help children increase their fruit and vegetable consumption.

Organic Trade Association Names New Board Members

Melissa Hughes, General Counsel and Director of Government Affairs for dairy cooperative Organic Valley, has been re-elected as President of the Organic Trade Association’s Board of Directors by fellow board members as part of the association’s 2016 general member election. This is the third year in a row for Hughes to serve as OTA President after being re-elected by OTA membership to serve her second three-year term on the board.

Missy_Speaking.jpg“I am honored by this vote of confidence from OTA membership and from my fellow board members,” said Hughes. “The organic sector has many challenges to tackle, and organic has to have a voice at the table to effectively address those challenges. OTA’s hard work has given us this voice, and I’m optimistic we’ll continue to help organic strengthen and advance.”

Other officers announced at OTA’s Annual Meeting held September 21 in Baltimore include Kim Dietz of J.M. Smucker Company as Vice President—USA, Sarah Bird of Bhakti Chai as Secretary, and Tony Bedard of Frontier Co-op as Treasurer.

In the recent election, Leslie Zuck of Pennsylvania Certified Organic was also re-elected, while Doug Crabtree of Vilicus Farms was elected to his first term on the board.

The OTA Board selected Marci Zaroff of Under the Canopy to fill an appointed term, and Ryan Benn of Alive Publishing Group Inc. has been appointed for another year by the Canada Organic Trade Association (COTA) to represent Canadian interests on the OTA Board for a one-year term.

Completing the board are Samantha Cabaluna of Earthbound Farm, Jesse Laflamme of Pete and Gerry’s Organics, David Lively of Organically Grown Company, Melody Meyer of UNFI,  Kelly Shea of WhiteWave Foods and Perry Clutts of Pleasantview Farm.

“The diversity of the OTA Board reflects the diversity of OTA membership,” said Laura Batcha, CEO and Executive Director of OTA. “Our board members are all visionaries, as is every member of OTA. We have laid out an ambitious plan for organic for the next 15 years, and I know our board will get us closer to achieving that vision.”

OTA thanked departing board members Rick Collins of Clif Bar & Company and Dag Falck of Nature’s Path for their contributions while on the board.

OTA is a membership organization, and its trade members have the opportunity to nominate and elect members of the board of directors. OTA elections are held in rotating cycles with new members serving three-year terms. In 2017, there will be three elected and two appointed seats. Anyone interested in adding their name to the slate should contact OTA.

Also during OTA’s Annual Meeting, Carmela Beck of Driscoll’s received OTA’s 2016 Member of the Year Award. This special recognition, driven by OTA staff and endorsed by OTA’s board, was created to honor a truly engaged member.

AnnualMeeting_Carmella(1).jpgOver the years, Beck has proven to be a world-class member of the trade association. Each year, she leads Hill visit teams as part of OTA’s Policy Conference and is an enthusiastic supporter of Organic PAC. She has been an Annual Fund volunteer, and a valuable contributor on the international front, joining an OTA mission to Mexico to educate the Mexican government, industry and consumers on the U.S. organic industry and the National Organic Standards Board. She has been an active participant in OTA-led trainings with the Mexican SAGARPA and SENSICIA agencies, and co-presented with OTA at Expo Orgánico, Mexico’s largest organic-only event.

“Driscoll’s has been a long-term OTA member and I have been an active member since 2010. Driscoll’s Organic Program has grown to 15 percent of our business and will only continue to dramatically increase in the coming years. As OTA members we have relied heavily on the OTA for its leadership, expertise, advocacy, education, marketing and messaging capabilities,” said Beck. “I am very honored by this recognition, and I look forward to continuing our collaboration and our life’s work.”

AnnualMeeting_Group.jpgOTA’s Annual Meeting and the annual Organic Leadership Awards dinner this year were held at the Columbus Center in Baltimore in conjunction with Natural Products Expo East. The event drew hundreds of OTA members to pay tribute to outstanding OTA members and to celebrate the strongest growth in OTA membership in five years.  A total of 216 organic farmers and organic businesses have joined OTA in the twelve months since the 2015 awards dinner. OTA membership now represents more than 8,500 organic businesses and operations in every state of the union, from small organic producers to major growers, from local family-run organic operations to nationwide companies.

October the Month to Celebrate Cheese, Glorious Cheese

The sixth annual American Cheese Month celebration kicks off October 1, with events and promotions taking place nationwide throughout the month. Launched by the American Cheese Society in 2011 to highlight the nation’s burgeoning artisan, farmstead, and specialty cheese industry, American Cheese Month is a celebration of the incredible quality and diversity of cheeses made by American producers.

The American Cheese Society will commemorate American Cheese Month in its hometown of Denver, Colorado, at the Great American Beer Festival, where more than 500 pounds of artisan and specialty cheese will be sampled to consumers alongside craft beer. Colorado Governor John Hickenlooper has also shown his support for American Cheese Month by issuing an official proclamation and publicly declaring that he is Pro-Cheese. Viewers can watch this video of Governor Hickenlooper, along with a series of Cheese Party campaign videos that offer a lighthearted take on this campaign season, on the American Cheese Society’s Vimeo site.

Nora Weiser, Executive Director of the American Cheese Society, said, “As more and more consumers seek out high quality, local foods, regional cheeses from around the country are growing a loyal following.” There are over 900 such cheesemakers in the U.S., and the quality of their cheeses is seen in the awards they garner around the world. “These cheesemakers are passionate, hard-working, and incredibly creative,” said Weiser. “It is an exciting time in this nation’s food scene, as the fruits of their labor are embraced so strongly.”

Revenue from sales of Cheese Party merchandise and select American Cheese Month events in October will support the nonprofit American Cheese Education Foundation. The Foundation is funding the first comprehensive survey of the U.S. artisan and specialty cheese industry.

Anyone with a love for cheese is encouraged to participate in American Cheese Month. A dedicated website and events calendar offer ideas for cheesemakers, retailers, distributors, chefs, enthusiasts, and others to get involved. Cheese lovers can also network on the American Cheese Month Facebook page and share photos of their celebrations on Twitter (#AmCheeseMonth, @CheeseSociety, @theCheeseParty).

If you would like to hold an American Cheese Month event, or if you are interested in learning more about partnership opportunities, contact the ACS office: 720.328.2788 or info@cheesesociety.org.

American Cheese Month is made possible with support from Gourmet Foods International.

2016 International Baking Industry Exposition (IBIE) Returns With Its Biggest Show Ever

The 2016 International Baking Industry Exposition (IBIE)—the largest and most comprehensive event in the Western Hemisphere for the grain-based food industry—returns to the Las Vegas Convention Center October 8-11, where 20,000+ bakery professionals with gather to network, learn and check out the latest innovations in baking supplies, ingredients and equipment from more than 900 leading manufacturers and suppliers covering more than 700,000 square feet of exhibit space.

“We’re excited for attendees and exhibitors alike to see what’s new at IBIE with programs that facilitate increased networking, more opportunities for hands-on learning and an endless supply of inspiration,” said Michael Cornelis, Chair of IBIE. “IBIE is proud to bring together all segments of the grain-based food industry. We’ve revamped old favorites and added some fresh, exciting features to the mix for 2016 to ensure everyone—whether their first time visitors or show veterans—has a truly exceptional experience.”

A host of stimulating new and returning features will create an even more engaging experience for attendees and exhibitors. Highlights include:

  • The All-American Tailgate serves as the official kick-off event, taking place on the opening night of IBIE, October 8 at 4:30 p.m., and provides an incredible opportunity for networking with key colleagues and suppliers from around the globe. Held right on the show floor, tickets include unlimited drinks, tailgate-style food, music, interactive games and, of course, sports on big screens.
  • The Idea LAB serves as a hive for innovation and includes the Innovation Spotlight Theater featuring a curated display of the industry’s latest advancements, as well as an “Ask the Experts” answer bar.
  • The Innovation Showcase brings the latest advancements to the forefront in a cutting-edge display in the convention center grand concourse.
  • IBIE has developed—in conjunction with the Global Gold Chain Alliance (GGCA)—a new pavilion on the show floor dedicated to cold storage solutions and innovations, as well as presenting warehouse, construction and transportation options.
  • The American Cake Decorating Demo Theater and The ONE Demonstration Theater by Revent feature free daily demos by celebrity chefs and big-name cooking pros showing off their skills and latest techniques, right on the show floor.

An expanded educational program highlights the latest techniques and proven strategies for streamlining wholesale operations, improving product quality and increasing profits. The 90+ sessions are designed for professionals of all levels and backgrounds.

More than 20 new seminars will focus on the most relevant issues facing the industry today, featuring expanded content for upper management. This year’s speakers are well-known subject matter experts and business moguls that run the largest bakeries in the world, including Todd Hale, Lee Sanders and Ramon Rivera. as well as business moguls who run the largest bakeries in the world.

The education program begins on October 7, the day before the Baking Expo™ opens, with RPIA’s Business of Baking for Beginners seminar and the Tortilla Industry Association’s two-day Technical and Management Conference, which addresses operation skills, safety regulations, quality control, plant efficiency and best practices for the baking industry’s fastest growing market segment.

Education seminars at IBIE 2016 are organized into targeted tracks: AIB Technical, Retail, Bread Bakers Guild of America, International, Management, Sales & Marketing, Ingredients & Processes, Food Safety & Sanitation and Retail Hands-on (Cake & Pastry Decorating). Sessions are held daily from 8:30 a.m. to Noon and in the evening to give attendees plenty of time to explore the latest innovations on the Expo floor.

Popular returning features including: B.E.S.T. in Baking Program, The Great American Pie Festival, PMQ Pizza Village and RBA’s 15th Annual Pillsbury Bakers’ Plus Creative Decorating Competition.

For more information, or to register for IBIE 2016, visit www.IBIE2016.com.

Unified Grocers CFO Mike Henn to Retire; Christine Neal Named New CFO

Unified Grocers, Inc.’s Executive Vice President, Chief Financial Officer Michael F. Henn will retire effective September 30. Effective October 1, Christine Neal will be promoted to the position of Executive Vice President, Chief Financial Officer and Treasurer.

 

Mike Henn joined Unified last October following the retirement of Richard J. Martin. “It’s been a privilege to work with a great management team that has accomplished so much in the past year to position the company for solid growth going forward,” he said. “While personal circumstances have driven my decision to step back from a full time role, I will continue to assist the company in a more limited capacity as it transitions to new financial leadership.”

“Unified was extremely fortunate to have Mike on the team to guide us through a period of transition and to set the financial foundations for the next phase of the company’s growth,” said Unified President and CEO Bob Ling. “I’m grateful that he will continue to support the company going forward. Mike has played an important role, and all of us at Unified wish him well.”

Christine Neal has agreed to defer her own planned retirement to accept the CFO role while the company commences a search process for the CFO position, providing a seamless transition for the financial management function of the company.

“Christine is a very talented executive with a strong track record of leadership in finance and strategy, and excellent knowledge of our company,” said Ling. “In addition to her proven financial management skills, she has been a key driver of the company’s new strategic plan, which we expect to finalize soon.”

“It’s an honor to take on the role of Chief Financial Officer at this important time in Unified’s history,” said Neal. “I’m excited to have the opportunity to play a larger role as we look to grow the business and enhance the success of our members.”

As CFO and Treasurer, Neal will be responsible for finance, accounting, information systems, internal audit (administrative responsibility) and strategic planning. She is also President of Unified’s wholly-owned subsidiary, Grocers Capital Company (GCC).

Neal joined Unified in 2003, and in her previous roles she was responsible for finance, treasury, strategic planning and human resources. Prior to the joining the company, Neal acquired a wide range of financial experience within the food industry, including serving for several years as a financial consultant to Unified. She also served as chief financial officer for the California Restaurant Association, the largest state restaurant and hospitality trade organization in the United States, and was controller for Gelson’s Markets, a premier upscale grocery retail chain in Southern California. Neal began her career at the Cincinnati office of Arthur Young & Company, where she worked for eight years as an accountant and audit manager.

Neal currently serves on the board of directors of the National Cooperative Bank. She has previously served on the board of directors of the National Cooperative Business Association (NCBA) and the Greater Los Angeles Chapter of the American Red Cross. She earned her bachelor of science degree in accountancy and finance from Miami University in Oxford, Ohio, and is a certified public accountant.

Verde Farms Hires New Execs to Propel Growth

After exceeding $50 million in revenue in 2015, Verde Farms, a leading supplier of grass-fed, grass-finished beef for both retail and food service, invests in the company’s next phase with the hires of two food industry veterans to the leadership team. Guiding the sales and marketing divisions, Joe Koch has joined the company as Vice President of Sales, and Pete Lewis has joined as Vice President of Marketing. Both are newly created positions and happen in tandem with additional hires that have doubled the company size. Koch and Lewis will report directly to Co-founder and CEO Dana Ehrlich and will be key drivers in Verde Farms’ growth strategy.

Well established in the food industry, Koch, who has a background in sales, trade marketing, and category management brings more than 20 years’ experience with consumer brands in highly competitive categories. He previously led the sales teams at Harry & David and Dole Fresh Vegetables, along with stints at Frito Lay and Kraft. Koch joins Verde Farms as the company prepares to launch new product lines which will introduce Verde Farms’ grass-fed beef to a new audience of conscious consumers. As Vice President of Sales, Koch and his team will be responsible for increasing distribution of the entire portfolio in wholesale and foodservice channels nationwide.

With a passion for the natural, organic and better-for-you food and beverages, Lewis is an accomplished marketer with extensive experience in the food industry. Of his 22 years working with consumer brands, Lewis spent eight years growing Stonyfield Farms’ presence in the organic dairy market. He also led the marketing teams at Lightlife Foods, Backyard Farms, and Jasper Wyman & Son. Lewis brings to Verde Farms his expertise in creating and cultivating authentic brand to consumer relationships.

“We had a very successful 2015 and it’s clear the company is poised to take an even bigger lead in the rapidly growing grass-fed industry,” commented Verde Farms’ CEO and Co-founder Dana Ehrlich. “We are all very excited to welcome Joe and Pete and to work alongside them as Verde Farms continues to charter new territory.”

The hires come as Verde Farms transitions to a new location in Woburn, Massachusetts. The new space is double the size of the former office to account for the growing team and to foster future product development and increased client services. Embracing the energy of a tech start-up as opposed to a traditional food producer, Ehrlich wanted a modern space that cultivates innovation and reflects the company’s mission to democratize the consumption of grass-fed beef.

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