Bundaberg Brewed Drinks’ newest flavor is set to spice up the holiday season. Already a much-anticipated, annual limited release in Australia and New Zealand, Spiced Ginger Beer will make its limited release U.S. debut this fall, in time to toast the holiday season.
Craft-brewed over three days using real ingredients to allow the flavors to really develop, Spiced Ginger Beer includes real ginger and the festive flavors of cinnamon and cloves for a deep, complex taste, as if the holidays were bottled up. As with all Bundaberg brews, the secret to unlocking the flavor is to invert the iconic, glass bottle to infuse the ingredients prior to opening the rip-top cap.
The limited-release flavor will come in four-packs and will be on shelf for the 2017 holiday season as a test trial in more than 270 Cost Plus World Market locations nationwide beginning Sept. 10. It will roll out to additional retailers later in the fall and be available through the holidays. The festive brew often sells out in Australia where consumers wait for it each year and scoop it up as soon as it hits the shelves; almost 50 percent of the four-week allocation was sold in the first week in last season. Assuming sales follow this path in the U.S., the plan is for wider roll out in future holiday seasons.
“Spiced Ginger Beer is a holiday tradition for Bundaberg. It’s a special reminder that the holidays are here and a delicious way to celebrate with friends and family,” said Michael Stacey, Head of Sales for Bundaberg. “Given the popularity of our Ginger Beer in the U.S., we anticipate that this holiday flavor will quickly gain momentum in the market.”
While making the perfect holiday drink just on its own, combined with the spicy flavors of a rum or a smoky bourbon it also makes for a delicious festive cocktail.
Spiced Ginger Beer is poised for success as consumers are seeking carbonated drinks made with premium ingredients that add sophistication to the consumption experience. Additionally, craft beverages are driving growth in the CSD category, especially among Millennials, and ginger beer is a key driver of new flavor profiles introduced to consumers. Bundaberg’s Ginger Beer itself is a favorite over the holidays, with its own deep flavor that is perfect for entertaining.
As part of its July new product launch, Stonewall Kitchen has introduced a new Buttermilk Cracked Peppercorn Dressing. Thick and rich, it’s made with savory, aged Parmesan cheese, tangy buttermilk, robust garlic, a dash of Dijon mustard, spices and the warm zest of cracked peppercorns.
As expected, it adds wonderful flavor to crisp summer salads but it is also very versatile. Used as a spread, it brings new life to grilled chicken or deli meat sandwiches. Poured over plain pasta, it’ll make a nice side dish for a picnic or light lunch, and for unexpected company it can simply be served in a bowl as a quick and easy dip.
Like all of Stonewall Kitchen’s quality crafted dressings, this flavorful new Buttermilk Cracked Peppercorn Dressing is genuine, unique and has a character all of its own. Customers familiar with Stonewall Kitchen are sure to enjoy it on salads but also appreciate it as a handy pantry staple that can add a little extra “something” to everyday dishes.