DeeBee’s Organics’ TeaPops have undergone a massive expansion since the product’s official launch in August 2013. Once only sold in a local grocer in Victoria, B.C., TeaPops are now a staple in retailers across North America. Having recently entered the US, the family-owned brand nears its 500-store milestone – with no sign of product demand subsiding.
“It’s absolutely surreal,” says Dr. Dionne Laslo-Baker, CEO and Founder of DeeBee’s Organics. “Just four months ago, we were in approximately 150 stores and now we’ve more than doubled that number. Thanks to our loyal fans, DeeBee’s TeaPops are in a rapid ascent – it’s been less than a year and we’re in close to 500 stores in North America… it’s more than I could’ve ever imagined!”
Laslo-Baker, Greg Hicklin, Nestlé’s former Vice President of Sales, Marketing and Business Development, and the DeeBee’s team collectively drive the brand’s marketing. This collaborative nature is a key component to TeaPops’ meteoric rise.
DeeBee’s TeaPops made its debut in the mega retailer, Whole Foods, earlier this year and are now popping up in stores from coast to coast. TeaPops are the world’s first certified non-GMO, organic, kosher, vegan and gluten-friendly tea-based treat, recognized as a one-of-a-kind product that suits many different lifestyles.
“We’re in several states just south of the Canadian border – Florida, Indiana, New York, Michigan, to name a few. We’ll be launching in California in September, just as we race towards our milestone!” adds Laslo-Baker. “Educating people on making healthy food choices is a passion of mine, but to see it advance into a nutritional movement makes me feel like we’re making a real difference.”
In Canada, TeaPops are found in Whole Foods, Thrifty Foods, Choices Markets and Le Couffin Bio. With a growing fan base, the healthy frozen treat is transforming the way families in North America view health and nutrition.