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Cash Prizes Offered for Shelf Display Promoting Plant-Based Products

U.S. retailers are invited to enter a retail display contest during Plant Protein Month in April. Through, retailers are receiving posters to help educate consumers on the benefits of a plant-based lifestyle. The best display promoting plant-protein based products will receive a $1,000 cash prize. Three runner-up stores will have an opportunity to win $500 as well. As part of Plant Protein Month, brands are donating to Vitamin Angels, which administers Vitamin A to undernourished children throughout the world. Axiom Foods, a co-sponsor of the contest, , is starting things off with a $10,000 donation. Retailers can get info for entering the contest by simply texting “retailer” to 313131.

Winners will be chosen by a panel of experts including a partner from Vitamin Angels, an editor from WholeFoods magazine and a retail merchandising expert. The Plant Protein Retail Display Contest poster can be obtained at

Rice’s Honey Becomes Local Hive

Rice HoneyRice’s® Honey, which has been producing high quality, U.S.-only raw and unfiltered honey since 1924, has changed the name and packaging of its flagship honey brand to Local Hive. In addition to raw and unfiltered Clover, Wildflower and Amber Honey sourced exclusively in the U.S., the company also bottles over 12 local varietals from around the country, which predicated the new direction.

The brand overhaul features the new name, new label design, new website, updated digital advertising and social media. The work was created by Dallas’ award-winning advertising agency Johnson & Sekin.

“Since Rice’s Honey was founded in 1924 by L.R. Rice, we have always remained committed to providing natural, delicious U.S.-only raw and unfiltered honey, while supporting local beekeepers all across the US,” said Tony Landretti, Chief Executive Officer of Rice’s Honey. “Our new Local Hive will support our local honey products that are an artisan blend of various floral types that are regionally sourced, packed in Greeley, Colorado, and delivered to participating grocery stores throughout the United States. The label will also stay true to our history and family heritage since 1924.”

“Over the last six months, we’ve spent a majority of our time on focus group research and concluded that the top two things honey consumers want are local, raw honey that tastes great,” said Cale Nelson, Chief Commercial Officer. “Our network of beekeepers across the U.S. allows us to offer a local variety in each market that helps fill that consumer need.”

Rice’s Honey was founded almost 100 years ago, with a mission to produce, package and sell only 100 percent pure, raw and unfiltered honey that is sourced exclusively from local bee farms within the US. Nothing is ever added to this natural honey, and all of the nutrients remain in the bottle. Rice’s Honey is offered at affordable prices across grocery retailers nationwide. The Local Hive branding will heavily reinforce this message.

The new label design change also coincides with Rice’s new alliance with PACE, Pollinator Awareness Through Conservation and Education, the Butterfly Pavilion’s non-profit global initiative to restore habitats, strengthen populations and reintroduce pollinators into native habitats around the world. This partnership and commitment will be communicated on the back of the new label and will highlight how a portion of proceeds from every bottle sold of Rice’s Honey will be donated to the PACE initiative to promote and protect the prosperity of pollinators worldwide. Rice’s Honey has a mission to help promote all pollinators and sustainable bee farms across the country.


Quince & Apple Acquires Treat Bake Shop

Quince & Apple, the Madison, Wisconsin-based producer of fruit preserves and syrups, is acquiring Treat Bake Shop, which makes spiced and candied nuts. Production of the Treat Bake Shop products will move to Quince & Apple’s Madison kitchen in mid-March.

“We have long admired the company and brand that Sarah has built,” said co-Founder Matt Stoner Fehsenfeld. “We’ve had the pleasure of working together many times and are very excited to be bringing the Treat Bake Shop brand and products into the Quince & Apple family.”

“Treat and Quince & Apple are really a perfect fit,” said co-Founder Clare Stoner Fehsenfeld. “There are just so many similarities in the way we manage our brands, the care we show our customers and, most importantly, the fact that we’ve both stayed true to small-batch artisan production methods as we’ve grown.”

“I am incredibly proud of the Treat brand I have built and very excited for Quince & Apple’s ability to extend its reach even further,” said Treat Bake Shop Founder Sarah Marx Feldner. “I have a ton of respect for Matt and Clare, and I couldn’t think of a better place for Treat to flourish.”

Quince & Apple, which was founded by the Stoner Fehsenfelds in 2009, has expanded beyond its Midwest base to grow its national profile and sales over the past several years by patiently building a trusted network of distributors, brokers and accounts that value high-end, artisan products.

“We are excited to be able to use the resources we’ve built to introduce Treat Bake Shop’s spiced and candied nuts to a wider national audience,” said Matt Stoner Fehsenfeld. This represents the first acquisition by Quince & Apple in its nine-year history, but Clare Stoner Fehsenfeld says she hopes it’s just the first of many.

“There are so few options for owners of small, artisan food businesses if they want to sell,” said Clare Stoner Fehsenfeld. “They make great products and build great brands that have tremendous value, but their companies are often too small to attract the interest of larger, conventional food companies or investors. By bringing Treat into the business we’ve already built, it will give both brands some of the advantages of being a part of a larger company, while being able to retain that true artisan touch.”

“We’ve lived what it’s like to build an artisan food company from the ground up for nine years, so we understand that founders don’t want to sell to just anyone,” added Matt Stoner Fehsenfeld. “You want to make sure your buyer truly understands what you’ve built and how much of your heart is in it. You need to feel sure that they will care for it as it grows in a way that you feel good about. That’s what we’re going to doing with Treat Bake Shop and, hopefully, we’ll have the chance to do the same with other brands in the future.”

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