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Opopop, 10 Barrel Brewing Collaborate on Summer Snack Bundle

Denver-based Opopop, creator of Flavor Wrapped Popcorn Kernels, and Bend, Ore.-based 10 Barrel Brewing have produced Poppin’ on Cloud Wine, an exclusive brand collaboration that offers customers a delicious and thirst-quenching limited edition summer snack bundle.

The Pop & Bubbles Bundle will be sold exclusively at 10Barrel.com and can only ship to Oregon, Washington, California and Idaho (21+ signature required). The summer snack bundle includes one 320g bag of Opopop’s limited edition Pickle Monster, an eco-friendly Opopop silicone popcorn popper, and two cans of 10 Barrel’s new Sparkling Rosé. MSRP $35.

“The moment we paired 10 Barrel’s newly released Sparkling Rose with Opopop’s Pickle Monster, we knew we had created something special for our customers. These two flavors go so well together. Like any good Summer hit, they just taste like Summer 2022,” said Sarah McDowell, Opopop president.

Opopop’s Pickle Monster delivers a bold taste and is the perfect blend of tartness, salt and dill. This pairs perfectly with 10 Barrel’s Sparkling Rosé (13.5% ABV) which includes a blend of cabernet sauvignon, syrah and merlot grapes with a nice dry finish.

“Our new sparkling wines helped us kick off everyone’s favorite season, and then we took it one step further by adding a light and zesty popcorn to pair,” said Emily Koziel, merchandising & sourcing manager at 10 Barrel Brewing. “We couldn’t be more excited than to team up with Opopop, to help us elevate our summer slogan, Seriously Casual.”

For more information, follow @opopopco @10barrelbrewing on all social platforms.

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Culinary Tourism Market Primed to Grow by $31.42B by 2025

The culinary tourism market is expected to grow by $31.42 billion at a compound annual growth rate of 6.53 percent through 2025, according to a report from Technavio. The rising preference for culinary tourism is notably driving market growth.

The market is segmented by type (domestic and international) and geography (EuropeNorth America, APAC, South America and MEA).

Europe will account for 31 percent of market growth. The major markets in Europe are GermanyFrance and the United Kingdom. This region’s market will grow more slowly than the markets in any other region.

Over the forecast period, the expansion of the market in Europe would be aided by the rising number of culinary tourists visiting the continent and the accessibility of luxury cruise experiences.

The domestic segment will significantly increase its market share. In 2020, the domestic industry will control the global market. Due to consumer familiarity with domestic culinary tourism policies and regulations and the lower financial tax imposed compared to overseas culinary tourism, it will maintain its dominance during the projection period.

Government laws that are simple and there aren’t any problems with currency exchange drive the domestic market for culinary tourism. During the anticipated period, the market sector is anticipated to increase significantly.

The five major culinary tourism companies, according to Technavio, are:

  • Abercrombie & Kent USA LLC, which offers small-group journeys, luxury tailor made travel, luxury expedition cruises and private jet journeys.
  • Butterfield & Robinson Inc., which offers private travel, scheduled trips, biking, walking, hiking and others.
  • Classic Journeys, which offers domestic and international walking tours, culinary trips, multisport vacations, solo and family
  • Gourmet On Tour Ltd., which offers food and wine lovers hands-on cooking courses, private wine tours and culinary adventures.
  • Greaves Travel Ltd., which offers luxury India holidays and bespoke travel in BhutanSri Lanka and Nepal.

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SpartanNash Hosts Its Largest Fall Expo

Food solutions company SpartanNash hosted more than 1,500 food and grocery suppliers and independent retail customers this week for the 2022 Fall Expo at the DeVos Place Convention Center in Grand Rapids, Mich.

The “Delivering Seasonal Values” themed event created a platform for independent grocery customers, CPG-brand representatives and SpartanNash leaders to share upcoming trends; discuss critical industry topics including inflation; and work collaboratively to find innovative solutions to mitigate rising food prices and help pass cost savings on to shoppers at retailers across its network.

The event was the first customer interaction of this scale since the onset of the COVID-19 pandemic. Attendees participated in several educational sessions, including supercharging marketing efforts, specialty and variety merchandising, shopper expectations, promotional planning, prevention of severe incidents in the workplace and crisis response.

Customers were also connected with hundreds of deals and promotions at booths and auctions, discovering new products offered by both national CPG brands, specialty suppliers and SpartanNash’s refreshed OwnBrands, which provide shoppers with great value on their favorite items at lower price points. Prior to the Expo , independent retail customers were able to attend a model store event at local SpartanNash-owned Family Fare and D&W Fresh Market stores, allowing them to see and experience cutting-edge merchandising and marketing efforts to take back to their own stores.

As a food retailer and distributor, SpartanNash is positioned to support independent retail customers that rely on its robust coast-to-coast Supply Chain. The Expo included deals that customers will leverage to attract business and entice shoppers to shop more, buy more and save more in their stores.

“The SpartanNash Expo was extremely energizing this year, with a heightened focus on delivering the ingredients for a better life, made possible through our unique industry insights and solutions, as well as through the continued benefits from our Supply Chain Transformation initiative,” said SpartanNash Senior Vice President and Chief Merchandising Officer Bennett Morgan.

“In the midst of the highest inflationary environment we have seen in the past 50 years, the partnerships and collaboration with our CPG-brand partners, national accounts and 2,100-plus independent grocers have been instrumental in combating higher costs to provide the millions of households we serve with best value on food and everyday household essential items. We are proud to be the distribution partner of choice for our customers, and we are committed to finding even more food solutions to drive superior results.”

Independent grocers value the relationship SpartanNash offers and found the in-person event to be equally beneficial.

“With all the challenges that come along with being an independent retailer, it’s nice to know that we can rely on SpartanNash as our trusted food distribution partner,” said Jason Nilssen, owner of Nilssen’s, a long-standing SpartanNash customer operating grocery stores in the Wisconsin and Minnesota markets. “Being able to count on value-added insights and Expo-related savings, particularly amid inflation, labor shortages and ongoing supply chain issues is critical to our business operation.”

During the event, attendees also had the chance to meet record-setting Heisman trophy winner and 11-year National Football League wide receiver, Desmond Howard, and witness an inspiring keynote address from Michigan native, veteran and Paralympic medalist, Melissa Stockwell, who is the Company’s Our Family brand ambassador.

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