Gourmet News

Coors Light Thirst Trap Captures Mosquitoes

Published July 27, 2022

Summer is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh – mosquitoes. A study shows that drinking just 12 ounces of beer makes you more likely to get bitten by mosquitoes. That does not make for a chill summer day.

Coors Light, the official beer of everything unofficial, is giving mosquitoes some beer of their own so you can kill their buzz with the new Coors Light Thirst Trap, a mosquito trap designed to rid your summer days of pesky bugs.

“Warm weather, outdoor activities, and laidback chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “The Coors Light Thirst Trap is an attachment designed to fit on a 12 ounce can of Coors Light and will lure mosquitoes into the can with no way out.”

Once you drink most of your beer, snap on your Coors Light Thirst Trap and only sacrifice a few sips of your delicious brew to the mosquitos. They can enjoy their own Coors Light while you crack open your next one, without the bother of buzzing mosquitoes. Watch the video to see how it works.

Starting July 27, consumers can enjoy their summer mosquito-free with the Coors Light Thirst Trap, available for purchase for $5 at shop.coorslight.com. Coors Light will release a limited number of traps each day at 10 a.m. CST from July 27 through Aug. 5 (Monday-Friday only).

As the beer of everything unofficial, Coors Light is celebrating the best moments of summer, like enjoying an evening outside bug-free. In May, the brand released a new national TV spot, introduced new packaging, and is rewarding consumers with experiences, prizes and more.

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General Mills Invests $2.3M for Regenerative Agriculture in Canada

Published July 27, 2022

General Mills and ALUS will support farmers and accelerate regenerative agriculture in Manitoba and Saskatchewan, Canada – key regions where General Mills sources oats for brands such as Cascadian Farm, Cheerios and Nature Valley.

The $2.3 million investment enables ALUS to grow its community-led programming with a focus on soil health through its new Growing Roots pilot program, offering both technical and financial assistance to farmers. The partnership aims to remove barriers to entry and maximize benefits for local producers, communities, and the environment.

“We were drawn to ALUS’ grassroots approach with farmers at the center,” said Mary Jane Melendez, chief sustainability and global impact officer, General Mills. “Now, interested farmers in these communities can gain a greater understanding of regenerative agriculture and how best to apply those principles to their farm’s unique environmental, social and financial context, along with the power of peer knowledge-sharing and community support.”

ALUS supports General Mills’ commitments to advance regenerative agriculture on one million acres of farmland by 2030, reduce absolute greenhouse gas emissions – 60 percent of which are from agriculture – across its value chain (scopes 1, 2 and 3) by 30 percent by 2030, and ultimately achieve net zero emissions by 2050.

The investment from General Mills provides robust support to increase farmer mentorship and fund in-field projects that follow regenerative agriculture techniques. Funding also provides enhanced data collection, scientific research, and the sharing of this critical information with key stakeholders.

“ALUS has been interested in developing a comprehensive on-field program focused on soil health for years and we’re delighted that General Mills, a leader in this area, has become our foundational partner,” said Bryan Gilvesy, CEO, ALUS. “We believe the creation of this program is a catalyst for engagement from other corporate, government and philanthropic partners interested in ALUS programming and its outcomes and impact across Canada.”

Each organization encourages farmers, companies, and others who may be interested in growing the regenerative agriculture farmer-led movement in Manitoba and Saskatchewan, Canada to visit ALUS.ca or reach out to Nicole Baldwin at nbaldwin@alus.ca to learn more.

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Middleby Acquires Colussi Ermes Automation, Food Safety Solutions

Published July 27, 2022

The Middleby Corp. has acquired Colussi Ermes, a leading worldwide manufacturer of automated washing food safety solutions for the food processing industry. Located in Pordenone, Italy, the company has approximately $50 million in annual revenues.

“Colussi Ermes is a highly respected, global leader directly addressing food safety and sanitation, a top priority across the entire food processing industry,” said Tim FitzGerald, Middleby CEO. “Colussi has the broadest offerings of automated washing solutions, covering a wide array of applications. Their washing solutions are in demand due to technology that reduces labor needs, decreases water and energy usage, minimizes chemical use and operates in a small footprint.

“The Colussi washing systems complement our existing food processing solutions and are incorporated in many of our current customer projects. This acquisition will support a significant opportunity for collaboration with brands presently in our portfolio, to deliver best-in-class, full-line solutions to our customers.”

Colussi Ermes provides automated washing food safety solutions for global food processors in many specialties including bakery, confectionary, protein and fruits and vegetables.

The Middleby Corp. is a global leader in the foodservice industry. The company develops and manufactures a broad line of solutions used in commercial foodservice, food processing, and residential kitchens.

Supporting the company’s pursuit of the most sophisticated innovation, the state-of-the-art Middleby Innovation Kitchens showcases and demonstrates the most advanced Middleby solutions. In 2022 Middleby was named a World’s Best Employer by Forbes and is a proud philanthropic partner to organizations addressing food insecurity.

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