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Revela Foods to Unveil Company Rebranding

Food ingredients company Revela Foods will unveil its company rebrand at the IFT First Annual Event and Expo on July 10-13 in Chicago.

The rebrand and restructuring, which combines Welcome, Gamay Food Ingredients and North Star Processing, results in a diversified food ingredients company that brings together world-class flavor innovation and processing facilities to give customers a seamless, uncomplicated experience from start to finish, according to the company.

Revela Foods will be showcasing its new branding and product offerings at IFT First.

Revela Foods will have two booths (S4429 and S3625) at IFT First with samples of some of Revela’s latest creations, crafted by an on-site chef, at booth S4429. Attendees can stop by booth S3625 to meet the Revela Foods sales team who will showcase the branding and product offerings.

Revela Foods will also present at the IFT-hosted Cooking Up Science Demonstration on July 11, from 2-2:30 p.m. at the Cooking Up Science Stage, South Hall.

“Revela is a revelation, and with this rebrand, our goal is to reveal what is possible for our customers by enabling them to create delicious and innovative products,” said CEO Terry Schneider. “We hope our passion for developing quality ingredients inspires our customers to create memorable dishes and moments with loved ones.”

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General Mills Completes $610M Sale of Helper, Suddenly Salad Businesses

General Mills has completed the sale of its Helper main meals and Suddenly Salad side dishes businesses to Eagle Family Foods Group in a cash transaction valued at approximately $610 million.

Eagle Foods, a portfolio company of Kelso & Company, is a leading producer and marketer of canned sweetened condensed milk, evaporated milk products and retail snack foods, distributed through U.S. retail channels, foodservice and export, U.S. military and private label channels.

Net sales for the Helper and Suddenly Salad businesses totaled approximately $235 million in fiscal 2021. General Mills included the impact of this transaction in its Fiscal 2023 guidance issued in its fourth-quarter and full-year fiscal 2022 earnings press release on June 29, 2022.

“We are builders of brands, categories, and people,” said Bernard Kreilmann, Eagle Foods CEO. “The Helper and Suddenly Salad brands, with strong heritage and high consumer awareness, are a perfect fit for what Eagle does best – investing in, innovating, and revitalizing brands to drive growth and nurture them to reach their full potential.”

The acquisition creates three diversified platforms within Eagle Foods focused on growing center store categories for retailers – snacks, baking, and meals and sides. Eagle will continue investing in its growing snacks and milk business in parallel with this new investment.

Eagle Foods has been successful in driving brand and category growth by investing in R&D, innovations, marketing and strong supply chain efficiencies. As the leader in the sweetened condensed milk category, Eagle Foods has consistently driven sales and share growth by bringing new households into the category. Eagle Foods also reversed negative share and distribution trends of two struggling popcorn brands it acquired, Cretors and Popcorn Indiana, turning them into two of the fastest growing brands in their category.

“We will leverage our core values of entrepreneurship, collaboration, and quality to grow all of our brands and further expand into the center of the store,” Kreilmann said. “We will immediately start expanding the positioning of these two iconic brands and bring consumers tasty, convenient, and affordable meal solutions.”

Headquartered in Minneapolis, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.

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Dillon Peppermint Divinity Ready to Ship

Dillon Peppermint Divinity for winter holidays

Dillon Peppermint Divinity available for the winter holidays

Dillon Candy Company is accepting orders of Peppermint Divinity for fall shipments and the winter holidays.

The Dillon team developed a recipe packed with peppermint pieces that are blended into Dillon’s all-time favorite divinity nougat.

The 1.7-ounce package is great for the grab-and-go customers or a perfect fit in holiday gift baskets. This item is offered at wholesale in 3 case sizes: small display, large display, and bulk. It is also available in unlabeled film (minimums required).

“Creating delicious, high-quality confections has been a family tradition for over a century. The Peppermint Divinity builds on the legacy of our classic divinity nougat and adapts it to create a unique and delicious holiday treat,” said Tom Cook, Dillon Candy Company president.

Founded in 1918 and made in Boston, Ga., Dillon’s candy confections are distributed nationally and internationally in many specialty and gourmet food venues. Dillon’s is steadfast in its commitment to creating a specialty product. Dillon Candy Company is an SQF certified facility. For more information, visit

Gourmet News July 2022Holiday sales are going well for Dillon’s so far, Cook told Gourmet News.

“At this point in the year, we are about 12 percent ahead of last year regarding holiday item orders. Some of that is new business and some of that may be attributed to existing customers wanting to secure product availability due to pricing and supply chain challenges.”

Holiday trends come and go, but something can be relied on year after year: the new candies and chocolates.

The U.S. chocolate market is valued at nearly $50 billion a year, according to Statista, with the seasonal chocolate market accounting for $3.3 billion, with an annual sales growth of 13.5 percent.

See the July issue of Gourmet News for more on the winter holidays.