Ethel M Chocolates is sweeter than ever with reimagined designs and new features after an extensive upgrade to its factory and flagship store. The Henderson-based chocolate factory has reopened its door with a fully enhanced guest experience, an updated look, new interactive elements, expanded retail space and additions to its café menu.
To commemorate the special anniversary and factory reopening, Ethel M will be holding a special family-friendly grand reopening celebration on National Chocolate Day, Friday, October 28. The event will be held at the factory from 10 a.m. to 6 p.m. and will feature door prizes, live entertainment, free chocolate samplings, and more.
“Ethel M has been a staple in the Henderson community for 35 years, and while our cherished family recipes haven’t changed in more than 100 years, we wanted to give our customers a modern experience,” said Oren Young, General Manager of Ethel M Chocolates. “We believe in the connective power of sharing an unexpected experience, and that is what we are committed to do with the newly reimagined factory and store.”
New Factory Store Experience
The redesigned store showcases a new ambiance and atmosphere, highlighting colors and materials that represent the factory’s original copper kettles and signature botanical cactus garden. The upgraded Chocolate Tasting Room overlooks the cactus garden, where guests learn how chocolate is made and sample freshly made confections. The demonstration area features professional chocolatiers who prepare delectable combinations such as chocolate-covered strawberries and caramel dipped apples.
The self-guided viewing aisle, where guests can view how Ethel M Chocolates are made, has also been upgraded with digital displays that illustrate Ethel M Chocolate’s history and the sustainability efforts of Mars Inc..
The café space has been remodeled and now offers an extended menu. Light bites include dark chocolate ganache cupcakes, coconut macarons, and chocolate-dipped strawberries. Specialty drinks include double hot chocolate, Aztec hot chocolate, and chocolate cappuccino. Adjacent to the café, in the enhanced 7,500-square-foot retail space, guests can find the entire line of their favorite Ethel M treats.
In addition to enjoying the new factory, guests can stroll through Nevada’s and one of the world’s largest botanical cactus gardens. The 3-acre breathtaking garden features more than 300 different species of drought-tolerant ornamentals, cacti, and other desert plants. The garden is open to the public 365 days a year.