By Lorrie Baumann
With just three tables inside the 900 square foot store and a few more out on the sidewalk outside when weather permits, Marché has become a gathering place for local residents who make it a place to meet during lunch breaks or a stop for a glass of wine and a cheese plate while they’re on their round of the nearby shops in Glen Ellyn’s historic downtown. “We definitely have customers for whom this is their spot,” says Founder Jill Foucré, who opened the store in November, 2015, as an offshoot of Marcel’s Culinary Experience, the kitchenware store two doors down the block that she opened in 2011.
In the cheese cases that took the place of clothing racks after Foucré bought the former clothing store and gutted it to make her specialty cheese shop, Marché regularly offers about 100 cheeses. About half of them are imported, but for the domestic half of the selection, General Manager Daniel Sirko emphasizes the world-class cheeses made in Illinois’ neighboring states. He’s made his entire career in the specialty food business, opening Pastoral, Chicago’s iconic cheese and charcuterie shop, and then moving on to operating in a couple of foodservice establishments before he got a phone call from Foucré, who asked him to come and help her open a cheese shop in Glen Ellyn. “We seek out farmstead artisan cheeses when we can,” he says. “If there’s a cheddar from California or Wisconsin, we’re more likely to go with the Wisconsin cheese.” About half the cheeses in the case belong to a core that Sirko keeps in stock year-round, while the remainder are more seasonal.
The store’s single best seller, though, does come from California. It’s Cypress Grove’s Humboldt Fog. “It’s so recognizable, and so delicious,” Sirko says. The store also offers a range of Manchego cheeses, and those are very popular, as are triple cremes and a house-made pimento cheese. During the summertime, Marché makes its own mozzarella from curd purchased from a New Jersey dairy.
The cheese selection is augmented by a selection of artisanal charcuterie, olives and tapenades, locally made chocolates and breadsticks and a selection of small-production wines that can’t be found in the town’s specialty wine shop. The shop pours seven or eight by the glass and offers a free tasting every Tuesday in a pairing with a complementary cheese. “The popularity of the wine selection has been a happy surprise,” Foucré says. “We sell a lot of wine.”
Marché’s proximity to Marcel’s, a store that already had a loyal following, meant that Marché had interested customers from the day it opened. There’s still some overlap of the two stores’ customer bases, but each also has its own community within the commuter suburb with a population of about 27,000 relatively affluent residents about 45 minutes west of downtown Chicago. It’s conveniently close to the Metra train line that offers a simple connection to the city for the population of young homeowners drawn to Glen Ellyn by its location in DuPage County rather than Chicago’s Cook County. DuPage County offers good schools, while Glen Ellyn boasts upscale neighborhoods of very community-oriented residents. “People grow up here. They leave. They come back,” Foucré says.
That’s been good for Marcel’s, Marché and other downtown small businesses because it’s also a population that’s supportive of local small businesses, Foucré says. “People get that if they don’t shop here, if they send their dollars online, we won’t be here,” she says. The small business community, in turn, supports the Alliance of Downtown Glen Ellyn and the city’s Chamber of Commerce, which are very active in promoting concerts in the park, art festivals and other special events that bring visitors from around Chicago’s metropolitan area as well as local residents out to enjoy the small town ambiance while they patronize the antique shops, book store, clothing boutique and small cafes as well as Marcel’s and Marché.
Marché itself draws two kinds of typical customers, although these come in all ages. There are those who come to buy cheese out of the case to take it home and cook with it or to make a cheese board for their entertaining and those who’ve made the store the gathering place where they meet their friends. “That customer wants us to have more tables and sees us as a quasi-restaurant/cafe,” Foucré says. Both of these kinds of customers rely on Marché to offer them catered cheese boards. These come in four different sizes, serving from five or six up to 40 to 50. They’re served on cherry wood boards that come back to the store when the cheeses and accompaniments have been consumed. “They’re 100 percent complete when you get them,” Foucré says. “People get them for their book club or for the dinner party they’re having.”
Those who are choosing their own cheeses can count on the assistance of Marché’s seven employees, each of whom is very knowledgeable about the store’s wares. During fall, winter and spring, the shop also offers evening classes, and Marché and Marcel’s encourage their respective customers to get to know more about the sister shop by hosting the occasional joint class with a cooking lesson that incorporates cheese and perhaps a wine pairing.
The class schedule is suspended in summertime, when Marché offers extended hours, and there isn’t room in the shop for simultaneous classes and regular retail service. Those extended hours are critical to customers who stop in at the shop to pick up their picnic baskets on their way to an evening concert in the park, either in Glen Ellyn itself or a train ride away in Chicago. The Metra line serving Glen Ellyn cooperates by allowing riders to enjoy their picnic and bottle of wine on the train. “We’re looking to make the on-the-go part accessible for people,” Foucré says. “”So many people take the train…. People have really embraced that.”
She adds, “There will be events throughout the summer that it will be nice to take a picnic box to – and a bottle of wine.”