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Alcohol-Free, Hemp-Derived WYNK Expands Distribution

WYNK, a hemp-derived, THC and CBD infused seltzer, can be purchased online in over 30 states and is now available in a growing number of traditional adult beverage retailers in Chicagoland, New Jersey, Connecticut, Massachusetts and beyond. Wherehouse Beverage Co.’s, maker of WYNK, strategic expansion into brick-and-mortar stores aligns with the brand’s mission to pioneer a distinct category of alcohol-free, flavorful, precision-dosed cannabis beverages for the mainstream consumer.

Wherehouse Beverage Co’s commitment to product quality includes in-house and independent potency testing as part of its end-to-end production control in its manufacturing and distribution–emphasizing the company’s goal of creating a groundbreaking THC-infused beverage that consumers can trust.

“The WYNK team is focused on creating a new, safe and exciting adult-beverage category that aligns with shifting consumer trends,” said Phil McFarland, general manager, THC Beverages at WHBCo. “By working with age-gated retailers and utilizing precision dosing technology, we are ushering in a cultural turning point where regulations are thoughtfully crafted to provide a sensible framework for this category.”

As the “Cali sober” trend gains traction, WYNK presents a guilt-free alternative to traditional alcoholic beverages, creating a balanced, light and social buzz. With flavors including Black Cherry Fizz, Lime Twist and Juicy Mango, WYNK Seltzer offers a familiar-taste and refreshing experience for consumers. WYNK contains zero sugar and is made with a 1:1 ratio of naturally occurring, hemp-derived THC to CBD. There are two dosage options, 2.5mg and 5mg per can.

“This launch is personally exciting for me—I’ve seen a trend among consumers who are tired of the way alcohol makes them feel,” said Angus Rittenburg, WHBCo co-founder. “WYNK allows for more opportunities to get together socially and enjoy a clean buzz, without the sacrifice of giving up a drink, or experiencing a hangover.”

The expansion of WYNK into new markets allows consumers greater access to low-dose THC products in a format that flows with their social lives. The growing list of adult beverage retailers includes:

Connecticut: Ancona’s Wines and Liquors
Illinois: Garfield’s Beverage Warehouse and Binny’s Beverage Depot
Massachusetts: Luke’s Liquors
New Jersey: select ShopRites, Bourbon Street Wine & Spirits and Joe Canal’s Discount Liquor Outlet
In coming months, WYNK will be on shelves in Ohio.

Learn more about WYNK and retail locations: drinkwynk.com.

Available in 32 states, WYNK is the most widely distributed THC seltzer in the United States. The expertly crafted product was created to provide consumers with a light, balanced and social beverage that promotes wellness through social connection. WYNK has zero calories, zero sugar and is made with all-natural flavors and a 1:1 ratio of THC and CBD.

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Southern Glazer’s VolunCheers Raise $82K for Charity

Southern Glazer’s Wine & Spirits has announced results from the company’s 2023 Employee Holiday Giving Campaign. The annual campaign, which ran from Nov. 1 through Dec. 31, is part of Southern Glazer’s VolunCheers program, a grassroots employee volunteering and giving program that empowers team members to engage with charities in their local communities.

These efforts are managed through the company’s enterprise-wide internal digital portal, VolunCheers Online, where employees can connect with each other, organize, and promote volunteering and giving activities. In the spirit of the holidays, Southern Glazer’s pledged to donate $25 for every volunteer hour logged by employees throughout November and December on VolunCheers Online.

Employees exceeded last year’s holiday campaign results by logging 3,284.5 volunteer hours to support diverse causes and uplift their local communities, resulting in a total donation of $82,113 to support the campaign’s three benefiting charities. The beneficiaries of this year’s campaign are Feeding AmericaGiving Kitchen, and Food Banks Canada and each will receive a $27,371 donation to help further their meaningful work.

“Southern Glazer’s promotes volunteerism that cultivates both opportunity and a sense of belonging in the communities where we reside and operate,” said CEO Wayne E. Chaplin. “Our employees continuously explore ways to expand our impact through volunteering. The VolunCheers program at Southern Glazer’s not only streamlines the discovery and initiation of volunteer and fundraising activities, but also enables us to acknowledge our employees’ dedication to making a difference one action at a time.”

Month after month, Southern Glazer’s employees demonstrated their passion for giving through meaningful charitable work. The company is proud to close 2023 with nearly 14,233.75 employee volunteer hours logged and 203 employee-led volunteer events organized to benefit more than 127 charities.

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Totino’s Scores Pete Davidson for NFL Playoff Promotion

As the Big Game approaches, Totino’s Pizza Rolls is making a bold play to rescue football fans from disappointing pizza delivery experiences in a new ad campaign airing during playoff season. In partnership with comedian and actor Pete Davidson, Totino’s aims to dethrone traditional flat pizza and help fans experience game day with Pizza Rolls snacks that are a touchdown in every bite.

While pizza remains the undisputed champion of the Big Game and topping the list of most ordered delivery foods, nothing ruins game day — other than the agony of your team taking a loss — like an unfortunate pizza delivery experience. Recognizing the plight of pizza lovers nationwide, Totino’s Pizza Rolls is stepping onto the field just in time for the playoffs, equipped with their arsenal of delicious, bite-sized pizza snacks that are ready in minutes.

“Flat Pizza has had its reign for far too long, which is why I’m teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. “Let’s give the people what they deserve — delicious, piping hot pizza snacks!”

In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties. In the first spot, “Pete’s Pre-Game,” Davidson spies on his neighbor struggling to receive a pizza delivery order and shows him why Totino’s is the best way to snack on game day. In “Pete’s Za Party,” consumers get a peek into his ultimate and over-the-top game day set up complete with a conveyer belt producing Pizza Rolls and even a built-in air fryer in the “hot seat,” all allowing him to enjoy Totino’s without ever having to leave his couch.

“We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point,” said Taylor Roseberry, brand experience manager for Totino’s. “With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”

In addition to its collaboration with Davidson, Totino’s is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with both a pre-show integration in partnership with fan-favorite hot sauce brand Tapatio. While no stranger to engaging and celebrating its growing fanbase of Hispanic snackers, Totino’s is releasing its first Spanish-language ad spot, “Hang Time” during Univision’s broadcast. The comedic spot shows how a pizza delivery driver’s day turns into an epic hang out as he joins the homeowner to experience first-hand the joys of selecting a superior snacking option like Totino’s Pizza Rolls.

Totino’s Pizza Rolls snacks promise to deliver an unmatched snacking experience for football fanatics. With the reliability of always being hot and ready in just minutes, these savory bites ensure a tasty touchdown celebration from the comfort of your couch.

For more information on all of Totino’s offerings, visit Totinos.com and follow Totino’s™ on social at InstagramTikTokFacebook and Twitter.

General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of U.S. $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion.

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