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Pyure Brands LLC Focuses on Rebuilding Southwest Florida

Due to Hurricane Irma and its direct hit on Naples and southwest Florida, Pyure Brands LLC headquartered in Naples, Florida, will not be attending Natural Products Expo East. Despite the storm, Pyure Brands remains operational and open for business. However, rather than attending the show, the team will remain in the area to help those in need and rebuild its community.

As a part of its efforts, Pyure will be donating $5000 to the Harry Chapin Food Bank. The Harry Chapin Food Bank, an affiliate of Feeding America and a United Way partner agency, is the leading hunger-relief organization in southwest Florida.

The organization has been setting up mobile pantry distributions throughout the devastated parts of the region. Just yesterday they fed over 700 families in Lehigh Acres, one of the hardest hit areas, and over 300 families in Immokalee, the poorest area of Collier County. These families stood on line for more than two hours in 100-degree heat to get food. Harry Chapin is trying to set up six mobile pantries a day over the next few weeks. However, much more supplies are needed.

“The food bank is in desperate need of protein bars, granola bars, water, ice, and any other non-perishable items,” said Benjamin Fleischer, Founder and CEO of Pyure Brands LLC. “Harry Chapin Food Bank needs supplies to help thousands of people.”

Pyure would appreciate any support the Natural Product Industry community would lend to provide for these families that have been without water, food, gas, and electricity for days.

“We are unaware of how long these conditions will last, but the impact will be lingering for weeks to come,” said Fleischer.

Brands looking for the best way to help those impacted by Hurricane Irma maycontact Melisa Tropeano, melisa@mtlcommunications.com.

The timing of the storm is unfortunate as Pyure is very excited to share new innovative products with the industry. Fleischer will be attending the NPEE and is available for meetings to discuss the brands’ new business developments. Call 347.573.2796 to set up a meeting.

Pyure Brands’ warehouses are safely located in California, Illinois, and New Jersey. Pyure Brands will continue to ship to all retail and commercial customers during the recovery period with no disruptions. Customer service and other business functions will be executed remotely.

Hurricane Irma was disastrous for the southwest Florida area. The recovery will be challenging, but not insurmountable. Pyure Brands is fortunate to have wonderful customers and amazing consumers and is very appreciative of all their support.

Wholesome Managing Through Harvey, Irma Hurricanes

Wholesome, which makes fair trade, organic candy and sweeteners, is working hard to make sure that customers will continued to be supplied with its products in the aftermath of Hurricanes Irma and Harvey. This, despite its locations in Texas and on Florida’s east coast. “We have been closely monitoring the storms and taking appropriate action,” Wholesome® CEO Olu Beck said. “Our dedicated team is working to develop distribution alternatives for our organic sugars, sweeteners, candies and frostings as needed.  At this time, we believe our core distribution will not be affected for most of the country.”

“We want to thank all of the first responders and volunteers who have been working around the clock,” Beck said.  “Our thoughts are with our employees, customers, suppliers – and their friends and families – who have been affected or may be impacted by these hurricanes.”

Hurricane Harvey Had Minimal Impact on Supply

Wholesome core business operations and product distribution services have been largely unaffected by Hurricane Harvey and the subsequent flooding. However, the company’s Sugar Land, Texas administrative office was flooded. All local staff members are safe and accounted for and business operations will continue as normal from a temporary location until the office reopens.  The effects of Irma’s impact on Florida are still being assessed but the company anticipates only minor delays, as business operations were largely unaffected.

As Wholesome’s raw materials are primarily sourced from fair trade, non-GMO, organic growers in Central and South America, the company does not expect supply to be impacted.  The company has implemented business continuity plans to source distribution from its network of warehouses throughout the country.

Wholesome has donated $10,000 and more than 25,000 bags of candy to support Harvey recovery efforts coordinated by Feeding Texas.  This organization – together with other relief agencies – has been instrumental in providing assistance to people in need.  Contributions are being accepted at https://donatenow.networkforgood.org/harvey-food-relief.

Today’s Millennial: Tomorrow’s Organic Parent

Twenty-five percent of the Millennials in America are parents. In the next 10 to 15 years, 80 percent of Millennials will be moms and dads. What this means for the organic market could be transformative.

A new and expanded survey on the organic attitude of U.S. families released September 14 by the Organic Trade Association shows that Millennials are big buyers of organic, and that becoming a parent will only deepen the strong affinity for organic shared by this powerful generation.

“Millennials are the largest consumer group in the United States, and they’re choosing organic. As more members of this generation become parents, their presence in the organic market will just get stronger,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “This year’s survey findings clearly show the positive relationship between organic and parenting. Exciting times lie ahead for the organic sector. Over  the next 10 years, we’ll see a surge of new organic eaters and consumers —  the Millennial parents of tomorrow and their children.”

For the first time in the eight-year history of the survey, the 2017 U.S. Families’ Organic Attitudes and Behaviors Study included households without children. Last year’s survey studied generational buying habits of U.S. households, and found that Millennial parents – parents in the 18- to 35-year-old age range — are now the biggest group of organic buyers in America. This year’s study goes even deeper and looks at the organic attitudes and buying habits of today’s Millennial without children.

Today’s definition of a family includes a diverse combination of household members, and this year’s survey reflects that. The study segmented the population in three household composition categories: (1) Millennials without children, (2) Millennials with children and (3) Parents aged 36 – 64 years.

The Connection Between Organic and Parenting

Becoming a parent is a life-changing event.  Having children shifts our values, priorities and even our buying behaviors. And so it is with the organic consumer. The survey shows that the heavy buyer of organic – the consumer who always or most of the time chooses organic — is driven by a strong belief that selecting organic for their family makes them a better parent. That buyer is actively seeking out healthy, nutritious choices for themselves and their children – that’s the number one motivator for this group when choosing food, followed by the product being organic.

Concerns about the effects of pesticides, hormones and antibiotics on an individual’s health and the health of that individual’s children, along with the desire to avoid highly processed  foods and artificial ingredients for the family were also top reasons to buy organic.

Baby food ranked as the top category for which respondents said that buying organic is extremely important, surpassing the fruits and vegetables category for the first time in the history of the survey. Food targeted to kids was also among the categories most important for buying organic.

And the parenting kids receive also shapes their buying habits as adults. Heavy buyers of organic – whether Millennials with or without children — are much more likely to have been raised eating organic foods and being taught to make organic choices. Today’s organic buyers with children are already passing their organic habits on to the next generation, and so will the Millennial parents-to-be.

Online and Meal Kits

Today’s organic buyers are younger, and digital technology is an integral part of their daily lives.

More Millennials shop for groceries online than older parents (40 percent vs. 30 percent). Online grocery shopping is still in its early stages, but the survey revealed that attitudes regarding online grocery shopping point to a bright future for organic. Twenty percent of those surveyed said they like the quality of organic produce purchased online, 17 percent said online grocery shopping is a convenient and easy way to shop organic, and 10 percent reported an increase in organic purchases because of online shopping. This all suggests that online shopping has strong potential for increasing organic consumption among U.S. families.

Millennial parents use digital sources of information to learn about new products – online product reviews, blog posts and mobile apps — more frequently than older parents who prefer traditional information sources like commercials, coupons, and recommendations from friends. The Millennial device of choice is the smartphone versus other mobile or desktop computer devices.

As with online grocery shopping, Millennial parents are much more likely to purchase or use online meal kits than older parents (37 percent versus 27 percent). And while all groups liked the idea of getting meal kits as a gift, the Millinnial without kids was the most enthusiastic about that concept.

“Americans are eating more organic than ever before. Organic sales reached nearly $50 billion last year, driven in large part by the Millennial consumer,” said Batcha. “Millennials having children over the next 10 – 15 years are projected to be a generation of highly engaged organic consumers. Our continually expanding knowledge about Millennials will help us inform this important generation of consumers and give these future parents the necessary tools to enable them to make the best choices for their families.”

The Organic Trade Association has partnered with KIWI Magazine to conduct surveys of the organic buying patterns of households since 2009. The study reflects responses of more than 1,800 households throughout the country consisting of individuals between the ages of 18 and 64 years old. Responses were collected online between May 22, 2017, and June 7, 2017.

The full study is available for purchase at OTA.com. A significant discount is available for Organic Trade Association members purchasing the study. For more information, contact Angela Jagiello.

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