Snap Kitchen, an Austin, Texas-based retailer that provides freshly prepared, healthy takeaway meals, has named David Kirchhoff as Chief Executive Officer. The company has also raised $22 million in new capital from existing investors Catterton and Co-founder Bradley Radoff. The addition of Kirchhoff, coupled with the new capital, will drive accelerated retail growth and enhanced innovation, allowing Snap Kitchen to further its goal of providing compelling and convenient solutions for customers seeking healthier eating options.
Kirchhoff joins Snap Kitchen with a long history as a leader in the health and wellness sector, having spent 13 years in various management roles at Weight Watchers International, the world’s leading weight management company, most recently as CEO. In this role, Kirchhoff oversaw a network of more than 40,000 employees and service providers around the world serving approximately 1.2 million members attending 45,000 meetings a week globally in addition to over a million online subscribers.
“Having spent nearly 14 years helping people learn how to live healthy lives and navigate a difficult food environment, I have been eagerly waiting for a concept like this to be created,” says Kirchhoff. “Consumers deserve a meal option that is without compromise: great food, great health and maximum convenience. Snap Kitchen is all of these things—truly the Holy Grail of future-facing food. The team at Snap Kitchen has built the concept I have always dreamed of, and I am honored to have the opportunity to take it to a new level.”
Co-Founder Martin Berson will remain actively involved in the day to day operations as President of Snap Kitchen. “We are really excited to have Dave join our team. Snap Kitchen has grown significantly in our short history, and with Dave at the helm, we are positioned to take our business to exciting new heights,” says Berson. “Dave’s background running Weight Watchers, combined with his passion for healthy living, breadth of experience and strong leadership skills, will complement the skillsets of our current team. Fantastic food and awesome service have always been the beating heart of Snap Kitchen. In my new role, I can fully dedicate myself to upping the ante in both of these areas as we relentlessly pursue our passion for phenomenal food, expertly sourced, and delivered with transparent nutritionals.”
Jon Owsley, a Partner at Catterton, says, “We are excited to welcome Dave into Snap Kitchen and to continue to support this unique retail concept. Through its culinary focus on healthy and great-tasting food sourced from local and organic ingredients, Snap Kitchen is ideally positioned to serve the needs and cravings of all health conscious consumers. Dave’s experience and his passion make him the ideal candidate to lead the company into the future.”
“This is an exciting moment in the evolution of Snap Kitchen. I think we have only begun to scratch the surface in how we can enrich and enhance our customers’ lives by providing delicious and convenient healthier dining options. I want to thank my partner Martin for helping transform what started as an idea five years ago into a leading retail concept today, and I want to welcome Dave as he accepts the challenge to lead us as we continue to innovate and change the way people eat,” says Bradley Radoff, Co-Founder.