Led by the husband-and-wife team of Mary Pellettieri and Noah Swanson, Top Note Tonic, a three-year-old company based in Milwaukee, is introducing a line of ready-to-drink craft tonics that feature bold, notably complex flavors. The premium, non-alcoholic tonics include Indian Tonic Water, Bitter Lemon and Ginger Beer. All are available in four-packs of 8.5-ounce bottles with a suggested retail price of $6.99. Each bottle delivers approximately two servings per cocktail.
Pellettieri is a botanist and 20-year beer industry veteran who saw an opportunity to innovate in a category dominated by highly artificial, overly sweet products.
“Tonics had become commoditized. They’d deviated from their origins and didn’t taste good. I saw a need for better tonics that were balanced,” says Pellettieri. “In brewing, it’s about crafting a balance between bitter, sour and sweet. I wasn’t afraid to play with the bitter spectrum that ranges from a softer, earthier taste to a sharper, quenching hit.”
Calling on her botanist roots and knowledge of sensory science, Pellettieri developed herbal tonic recipes that pair crisp, clean layers of flavor with top notes that enhance the taste. Instead of dulling the senses by coating the tongue with sweet, all Top Note Tonic varieties begin with a forward element of bitter and finish with a soft hint of sweet/sour. The result is a uniquely modern take on classic mixers.
The Indian Tonic Water is like the IPA of tonics. It has an overall dry and refreshing taste with top notes of citrus peel and fresh grass and pairs well with premium gins. The Bitter Lemon is balanced and tart with top notes of lemongrass, lemon peel and spice and is a classic mixer for vodka. The Ginger Beer delivers a rich and earthy flavor that’s topped with notes of ginger and dried fruit and is particularly well suited for Moscow Mules and dark spirits.
Top Note is crafted with the highest quality ingredients. The line of RTDs is non-GMO and includes all-natural roots, fruits, herbs, spices and real cane sugar. No artificial colors or preservatives are used; all varieties are gluten free and contain half the sugar of standard mixers.