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NatureBox Announces International Expansion

 NatureBox, Inc., one of America’s fastest growing food brands, announced plans to expand its popular delivery service internationally, naming Canada as its first global destination. Canadian consumers can now visit www.naturebox.com/canadabeta to join NatureBox’s community. New members will receive their discovery box of delicious, nutritionist-approved snacks delivered to their doors.

“Although we’ve always dreamed of expanding NatureBox internationally, we never imagined it would happen so soon. Our ability to undertake such a bold move is thanks to our thriving member community, who has been the driving force behind our 20X growth,” said Gautam Gupta, Co-founder and CEO of NatureBox. “After receiving countless requests from Canadian fans hungry for our snacks, it was a natural decision to begin our global journey in Canada. We are thrilled to bring Canadian consumers easier access to better options.”

Following a short beta rollout, NatureBox will officially launch its full site—including access to its full catalog of more than 100 options, its customizable Snack Pantry and the NatureBox Market, which allows consumers to purchase snacks without a membership—in the coming weeks.

NatureBox’s entrance into the Canadian market marks the first international foray for the rapidly expanding startup. The move comes on the heels of its $18MM Series B funding news and several major recent rollouts for the young company:

  • NatureBox Snack Pantry—Powered by data science, this new functionality empowers NatureBox to make snack recommendations based on a member’s taste preferences and dietary needs. It also allows members to choose what snacks they receive in their monthly NatureBoxes.
  • NatureBox Market—This feature lets consumers access and enjoy NatureBox snacks without a monthly membership.
  • 40,000-square-foot Operations Hub—This new Indiana facility expands the company’s current California-based operations network, allowing NatureBox to more efficiently serve East Coast consumers.

American Adults Making Healthier Choices at Mealtime

American adults are eating better, making better use of available nutrition information, and consuming fewer calories coming from fat and saturated fat, consuming less cholesterol and eating more fiber, according to a report released in January from the U.S. Department of Agriculture’s Economic Research Service.

“The Obama Administration is working hard to empower the American public to make smart choices every day at school, at home and in their communities,” said Agriculture Secretary Tom Vilsack. “We have made significant progress, but our work is not done. We will continue to invest in critical programs that expand the availability of healthy, safe, affordable food for all Americans.”

The researchers found that use of nutrition information, including the Nutrition Facts Panel found on most food packages, increased in recent years. Forty-two percent of working age adults and 57 percent of older adults reported using the Nutrition Facts Panel most or all of the time when making food choices. When asked about nutrition information in restaurants, 76 percent of working-age adults reported that they would use the information if it were available.

Reduced consumption of food away from home (such as food from restaurants and fast food) accounted for 20 percent of the improvements in diet quality. A recent study found that during the recession of 2007-2009, U.S. household overall food expenditures declined approximately 5 percent, mostly due to a 12.9 percent decline in spending on food away from home. Calories consumed through food away from home dropped by 127 calories per day, and the average person ate three fewer meals and 1.5 fewer snacks per month away from home. Eating at home more often was also associated with more frequent family meals.

The report also indicates changing attitudes toward food and nutrition. Compared with 2007, the percentage of working-age adults who believed they have the ability to change their body weight increased by three percentage points in 2010. During the same time period, the report shows there was little change in the importance that price played when making choices at the grocery store, but working-age adults placed increased importance on nutrition when choosing items to purchase.

“When individuals believe that their actions directly affect their body weight, they might be more inclined to make healthier food choices,” said study author Jessica Todd, Ph.D., of the Economic Research Service.

The researcher used individual dietary intake data for working-age adults from the National Health and Nutrition Examination Survey (NHANES), which collects detailed individual and household information on a wide range of health-related topics through questionnaires, physical exams and lab work, in two-year segments. The survey is designed to be nationally representative, with a sample composed of 9,839 individuals. Overall, daily caloric intake declined by 78 calories per day between 2005 and 2010. There were overall declines in calories from total fat (3.3 percent), saturated fat (5.9 percent), and intake of cholesterol (7.9 percent). Overall fiber intake increased by 1.2 grams per day (7.5 percent).

This research was conducted by the Economic Research Service, which is a primary source of economic information and research at USDA.

Jarlsberg Cheese Now Packaged for Convenient Snacking

 

Jarlsberg® can now be enjoyed anytime, anywhere. Jarlsberg Minis elevate grab-and-go snacking to a gourmet level with their premium quality and mild, mellow and nutty flavor.

Jarlsberg_Minis_Silo-002v1_4CJarlsberg Minis come packaged in eye-catching 100g bags containing five 20g Minis, for easy deli merchandising. Each Mini has been dipped in wax and wrapped in cellophane – replicating the popular Jarlsberg wheel.

Jarlsberg Minis perfectly suit the needs of today’s busy consumer with hectic schedules who snack more frequently but want healthier options. All natural and just 70 calories per piece, Jarlsberg Minis are a good source of calcium and protein.

The product will have full in-store merchandising support plus an ongoing multi-faceted marketing program. Visit www.jarlsbergusa.com to learn more.

 

Gratify Adds Holiday Snacks to Popular Gluten Free Line of Pretzels

Gratify Foods will introduce several new pretzel varieties at the Summer Fancy Food Show, held June 29-July 1 at the Jacob Javits Center in New York City at booth 1151. The popular gluten free snack company has added four new holiday flavors and one all-around flavor to its crunchy line-up.

Here’s a peek at the newest pretzels to join the Gratify Foods family:

White Chocolate Peppermint Twists: Luxurious white chocolate, sweetly studded with peppermint candy flakes, envelopes these gluten free pretzel twists, delivering gratification to holiday sweet teeth everywhere.

Peanut Butter Twists: Beneath a dark chocolate drizzle is a gluten free pretzel twist enrobed with a luxurious mixture of peanut butter and milk chocolate.

Dark Chocolate Peppermint Twists: Peppermint candy flakes adorn delectably rich dark chocolate that encases gluten free pretzel twists for this celebration of mint-meets-chocolate holiday snacking.

Dark Chocolate Twists: Gluten free pretzel twists coated with rich and creamy dark chocolate for the perfectly sweet and salty holiday crunch.

Everything Thins: Available all year round, this thin and crispy pretzel is topped with poppy and sesame seeds, sea salt and garlic powder making for an incredibly flavorful and crunchy snack. Sold in two sizes: 6-ounce and 10.5-ounce, these pretzel thins have a suggested retail price range of $3.99-$5.99 dependent upon size.

Gratify’s holiday pretzel packs are sold in 5.5-ounce bags with a suggested retail price of $4.99 and join the other gluten free snacks in the product line that includes: Sea Salt Pretzel Twists, Sea Salt Pretzel Sticks, Sesame Pretzel Thins, Milk Chocolate Covered Pretzel Twists, Yogurt Covered Pretzel Twists, Vanilla Cookies and Crackers.

Additionally the White Chocolate Peppermint Twists are available in a festive 1-pound “Paint Can” style container for club stores with a suggested retail price of $11.99. All the holiday products are available for order now.

Gratify’s product line is certified gluten free by the Gluten Free Certification Organization (GFCO) and is also certified kosher by the OU. The products are also free of many other allergens. Detailed product information is available online at www.gratifyfoods.com.

FDA’s Read the Label Youth Outreach Campaign

FDA’s Read the Label Youth Outreach Campaign challenges kids (ages 9 to 13) to “get their food facts first” by using the Nutrition Facts Label to make healthy food choices. Read the Label campaign materials enable parents and caregivers to help kids use this important tool.
Helping kids understand how to use the Nutrition Facts Label to compare foods instills a habit they can use throughout their lives. The Read the Label campaign includes elements for kids, parents, grassroots educators and afterschool program leaders to reach young people where they live, gather and play. It includes fun, easy tips and activities to help make label reading a key component through which today’s youth are equipped to achieve a healthy childhood weight.About Read the Label
Read the Label is the next generation of FDA’s Spot the Block Tween Campaign. Originally launched in 2007, the program has expanded into a nationwide grassroots initiative through which kids, families and community outreach leaders unite with the goal of using the Nutrition Fact Label as their everyday tool for making smart food choices.

Learn more about the program and obtain downloadable activities for kids, families and educators at www.fda.gov/nutritioneducation; choose Read the Label Youth Outreach Campaign.

FDA is proposing to update the Nutrition Facts Label for packaged foods. For more information, see Proposed Changes to the Nutrition Facts Label.

Brownie Brittle to Debut in New Packaging at Fancy Food Show

Brownie Brittle™ will debut its newly designed packaging early this summer, and attendees will have an exclusive sneak peek at the Summer Fancy Food Show held at the Jacob Javits Center in New York City, June 29-July 1 at booth 5153. The art deco-inspired designs are classy and eye-catching, and will be a standout on grocery shelves across the country.

“These sleek and sophisticated designs elevate our product image, and make it easy for customers to select their favorite flavor at a glance,” said Brownie Brittle founder, Sheila G. Mains, known in the food industry as “Sheila G.”

Brownie Brittle is available in Chocolate Chip, Toffee Crunch, Salted Caramel and Mint Chocolate Chip flavors at major retailers andonline at browniebrittle.com.  These new packages deliver five ounces of Brownie Brittle, one more mouth-watering serving for all to enjoy.

Additionally, the company will showcase its award-winning Brownie Brittle in 2-ounce. and 1-ounce snack sizes, available in three flavors: Chocolate Chip, Toffee Crunch and Salted Caramel.  The 2-oz. bags are sold in case packs of 24.  The 1-ounce bags are sold in case packs of 48.  The bags are 120 calories per 1-ounce serving and first appeared on store shelves in the fourth quarter of 2013.

Mains noted, “Many of our loyal fans requested a snack-pack size and we are excited to make it available.”

With skyrocketing sales, Brownie Brittle has reinvented snacking with its thin, crispy treat, created to honor Sheila G.’s favorite part of the brownie.

2013 was a banner year for Brownie Brittle, LLC, as it was named the second-fastest-growing company in Florida and received many additional accolades from industry publications and associations. Brownie Brittle was also recognized by the National Confectioners Association as the “Best New Snack 2012,” and as a finalist for “Most Innovative Product.” Brownie Brittle is made with natural ingredients, certified kosher, and peanut free.

Brownie Brittle has an extremely loyal and engaged following of over 280,000 Facebook fans.

“We’re excited to be launching our new packaging,” Mains said, “while still offering that same crisp brownie taste our fans have grown to love.”

Musashi Foods Introduces First Green Sriracha and Authentic Japanese Spicy Mayo in United States

Sriracha has lived in the spicy condiment spotlight for the past few years making a flavored appearance in everything from popcorn to potato chips and every possible application in between. Musashi Foods has broken the mold of traditional red sriracha with the launch of its Midori Sriracha made from green serrano peppers, turning the heat up on this popular hot sauce.

Additionally this New York-based specialty food company has launched an authentic Japanese Spicy Mayo, the only of its kind on the market today. Both the Midori Sriracha ($4.99) and Japanese Spicy Mayo ($5.49) are available now for purchase at Amazon.com and musashifoods.com.  Also, these unique and all natural products will be on store shelves throughout New York and beyond in the weeks and months to come.

“I saw a need for an authentic Japanese Spicy Mayo in the marketplace and spent the  past year perfecting the recipe and developing the necessary infrastructure to bring this product to a mass market,” said Musashi Foods Founder and President Gideon Sarraf.

Sarraf is an accomplished entrepreneur with a passion for hot and spicy food. In fact, Sarraf has long made his own sriracha sauce at home, perfecting the heat level to satisfy his advanced palate. After realizing how popular truly authentic Japanese Spicy Mayo is, Sarraf set out to bring this product to market a little over a year ago. During the process and research he also spotted a need for a green sriracha with a different flavor profile than the traditional red sriracha on store shelves today.

“The response to these products has been wholly positive, and we hope to bring it to supermarkets across the country. People have been actively searching for these products; now they finally have a place to buy them,” he said.

Musashi Foods will be at the Summer Fancy Food Show in a booth located in the “New Brands on the Shelf” Pavilion, located on Level 1, behind the 3400 aisle.

Moonstruck Chocolate Unveils New Look, Size for Tumbled Chocolates

Moonstruck Chocolate Co. introduces a new look for its Tumbled Chocolates collection, providing fans of these baubles with a more portable and practical pouch than previously available. The new 4-oz. stand-up pouch is re-sealable, making it easier than ever to snack on a handful now and save the rest for later without compromising freshness, aroma or flavor.

“We drew inspiration for our Tumbled Chocolate collection from the ancient Egyptian technique of panning ingredients, or slowly drizzling, rolling and tossing centers like fruit and nuts with chocolate,” explains Julian Rose, master chocolatier for Moonstruck. “The result is a bite of rich, layered chocolate followed by a beautiful burst of flavor and texture from a well-paired interior. With our new packaging, these pearls of decadence are easier than ever to enjoy on the go or in the comfort of home.”

Moonstruck’s Tumbled Chocolate collection offers premium Belgian milk and dark chocolate surrounding all-natural centers sourced locally whenever possible. Each batch is hand-tossed to perfection for a true artisan chocolate experience. The new pouches are ideal for a quick snack or treat, and the 4-oz. size is just the right amount for a taste of indulgence without overdoing it.  Moonstruck offers four varieties:

  •  Sea Salt Caramels Tumbled in Milk Chocolate: Moonstruck starts with its signature house-made sea salt caramels, cooked traditionally in copper kettles in small batches; the caramels are blended with Maldon Sea Salt for just the right amount of bite to offset the sweetness from the caramel and layers of creamy milk chocolate.
  • Caramelized Hazelnuts Tumbled in Milk Chocolate: Whole hazelnuts are caramelized in small batches in Moonstruck’s copper kettles; tumbled in creamy milk chocolate, these chocolates offers a satisfying crunch.
  • Blueberries Tumbled in Dark Chocolate: A taste of Oregon’s summer is encased in these baubles; whole dried Northwest blueberries are tossed with dark, decadent chocolate, balancing the rich cacao with tart, fresh flavor.
  • Beer Berries Tumbled in Dark Chocolate: Imported German malted wheat berries offer tiny nuggets of crunch and flavor, enhancing Moonstruck’s rich, dark chocolate with roasted notes and hints of fruit and malt.

Moonstruck’s Tumbled Chocolate collection is available online at www.moonstruckchocolate.com, at select retailers nationwide, at its St. John’s store and in its four Moonstruck Chocolate Cafés in Oregon. The 4-ounce packages are offered at a suggested retail price of $4.99 each.

Ezaki Glico Premiers New Pocky Flavor and New Péjoy Brand 

pockyEzaki Glico, maker of the Pocky brand of snack products introduces two new products in the candy and snack category. The new Pocky flavor is Pocky Matcha, the Green Tea version of Pocky. The Pocky Matcha joins the popular Pocky Chocolate and Pocky Strawberry.
Péjoy is a new brand under Glico. Péjoy is similar to Pocky, except that the stick is filled with chocolate inside the biscuit. These new products made their debut at the recent Sweets and Snacks trade show.
“In the U.S. snack market we are seeing an upswing in the popularity of snacks and sweets like the Pocky products,” said Shunsuke Nakai, President of Glico USA. “From the packaging to the delicious taste, Pocky and Péjoy are fun to share with others. Take to the beach, the mall, or walking around the city – there’s plenty of sticks in the box to delight your friends.”
The green tea Pocky flavor, Pocky Matcha, is becoming popular for its green tea properties. It is a healthier alternative to a sweet snack, containing the right amount of Ujinotsuyu Matcha for flavor and health benefits.
pejoyPéjoy is a new brand of snack products made by Glico. It is like a Pocky turned inside out, so that the filling is on the inside instead of the outside of the biscuit. The Chocolate Péjoy has a rich malt chocolate filling inside the crispy cookie biscuit shell.
Both products are packaged to easily share with friends and to take on-the-go. The top of the box can be opened to display them or to reach in to grab one.
Ezaki Glico U.S.A. corporate offices are in Irvine, Calif. The company adheres to the Glico philosophy “A Wholesome Life in the Best of Taste.”

Jeff Binder Named as VP of Center Store for Kings Food Markets

Kings Food Markets has hired retail merchandising expert Jeff Binder as the Vice President of Center Store. Binder will be responsible for overseeing the grocery, dairy and frozen food departments as well as the non-food and beauty departments. He will report directly to Chief Operating Officer Rich Durante.

“We are very excited to have Jeff join our team,” said Judy Spires, President and CEO of Kings Food Markets. “Kings is already known for its rare finds, but Jeff will help us build on that reputation, expanding our assortment of high quality products throughout the center of the store. He will help us continue to evolve our unique, curated experience for our customers, ensuring they are inspired each time they set foot through our doors and down our aisles.”

Kings guyWith more than 20 years of leadership in the retail industry, Binder has extensive experience building premium brands. Prior to joining Kings, Binder was Vice President/Divisional Merchandise Manager for Bloomingdales and was responsible for helping to introduce and grow distinctive brands for Bloomingdales. Earlier in his career, Binder was with Hechts (now Macy’s) and held various roles including Divisional Merchandise Manager. Binder received his Bachelors of Science in marketing from the University of Maryland and currently resides in Warren, N.J. with his wife Sherrie and their two children.

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