Salazon Chocolate Co., a premium chocolate maker known as the first company to craft salted chocolate, is launching a line of premium salted chocolate bars to demonstrate its dedication to outdoor adventure. The TRAIL SERIES features three dark salted chocolate bars, including:
- 57% Organic Dark Chocolate with Sea Salt & Caramel – Certified Organic and made with Rainforest Alliance Certified cocoa beans
- 57% Organic Dark Chocolate with Sea Salt & Coffee – Certified Organic and made with Rainforest Alliance Certified cocoa beans
- 72% Dark Chocolate with Sea Salt & Almond – made with Certified Organic chocolate and Fair Trade Certified cocoa beans
Salazon has garnered a reputation for crafting delicious, premium salted chocolate in unique flavor combinations. Founded by Pete Truby, an avid outdoorsman and trail enthusiast, the company’s commitment to the U.S. national scenic trails can be traced back to the origin of the company. According to Truby, inspiration for an energy-rich salted chocolate bar came to him in 2009 during a backpacking trip in Utah.
“The Appalachian Trail, our country’s oldest and original protected trail, is right in our back yard and we frequently find ourselves on the trail in our spare time,” said Pete Truby. “The ability to get out and hike for a day, a week, or even go for a life changing six-month hike is the magic of the national scenic trails. We wanted to make a line of chocolate specifically honoring our amazing national trails.”
Salazon is partnering with the Appalachian Trail Conservancy for its Caramel bar, the Pacific Crest Trail Association for its Coffee bar, and the Continental Divide Trail Coalition for its Almond bar. The packaging for each bar depicts actual scenery captured on the trails.
A portion of the gross proceeds from the Trail Series funds the efforts of these nonprofits to protect, preserve, and promote the country’s national scenic trails, one being the Pacific Crest Trail Association.
“The Pacific Crest Trail Association is very appreciative of Salazon Chocolate Company’s support in our work to promote the Pacific Crest Trail,” says Angie Williamson, Development Director for the association. “Their support helps us coordinate hundreds of volunteers to keep the trail clear, and ensure that the trail will remain pristine and undeveloped for future generations.”
The Trail Series will be available at natural food stores and outdoor retailers nationwide, available at a suggested retail price of $3.99.