In 1989, Gerhard Latka and his wife Gabriele co-founded Crofter’s Organic in Parry Sound, Ontario, with the dream of creating organic fruit spreads that were nutritious and affordable – an ambitious goal since the organic food industry had not yet gained popularity in North America. Perseverance and belief in the value of Crofter’s low-sugar, organic fruit spreads sustained Crofter’s through the early years. Over the past 25 years, Crofter’s Organic has blended, jarred and sold antioxidant-rich fruit spreads to jam lovers across North America, fulfilling the original mission to bring the highest quality organic products, “from source to spread,” to consumers. Today, Crofter’s Organic remains family owned and is the largest organic jam manufacturer in North America and the leading brand in the natural channel in the United States.
“From the beginning, we were dedicated to making the best tasting, nutritious, organic fruit spreads, focusing on robust, fresh fruit flavor and an elegantly spreadable consistency but with less sugar than traditional preserves,” said Gerhard Latka, Co-Founder and President of Crofter’s Organic. “We wanted to create products that brought consumers what we like to call ‘accessible organic’; high-quality, low-sugar, non-GMO spreads at an affordable price.”
The demand for lower sugar, more nutrient-dense foods that still taste great is a pervading theme in food formulation these days, as consumers, healthcare providers and nutritionists have become increasingly aware of the negative impact of high-sugar, and nutritionally void foods made with artificial ingredients. As a result, Crofter’s minimally processed, low-sugar products provide shoppers a high-quality organic alternative to traditional jams and preserves, at only 30 calories a serving.
Crofter’s offers shoppers more than 20 certified organic, Non-GMO Project verified spreads, including the fair trade cane sugar sweetened Premium Spreads, the high antioxidant Superfruit TM spreads and the no added cane sugar Just FruitTM Spreads. Over the past 25 years, the company has established long-term relationships with suppliers and growers around the world, which means that Crofter’s Organic high-quality ingredients come from the best sources on earth.
Through continued commitment to innovation, Crofter’s aims to remain the benchmark for quality standards, resources, process and products in the fruit spread industry with the goal of making a positive impact on the health and well-being of generations to come.
“We want to be the best low calorie fruit spread,” adds Latka. “The best ingredients, crafted with the utmost attention to quality in our own manufacturing facility, results in a delicious fruit spread that is also healthy – not loaded with sugar or any unnecessary ingredients.”