The happy egg co. has announced the launch of its organic free-range eggs available in select California retail locations including Costco, Gelson’s and Bristol Farms. The organic line extension complements the happy egg co.’s 12- and six-pack carton offerings currently sold in 6,500 stores nationwide. Expanding its product line to include organic free-range eggs provides the happy egg co., already the gold standard in animal welfare, with an even stronger foothold in the specialty egg market.
“Our move into the organic market has now given the organic consumer a truly humanely raised egg offering, providing affordable, free-range eggs from Organic hens that have been treated with the highest quality of care,” said David Wagstaff, Chief Operating Officer at the happy egg co. “Our product strategy has always included an organic free-range line extension and we’re currently expanding our footprint of organic and non-organic happy egg farms to satisfy the skyrocketing demand for food that is organic and humanely-produced with transparency through the supply chain.”
Consumer demand for organic foods has grown by double-digits every year since the 1990s, with sales increasing from $3.6 billion in 1997 to over $39 billion in 2014. According to Mintel’s “Report on Organic Food and Beverage Shoppers,” sales of natural, organic and better-for-you products are expected to grow 8.1 percent annually to $226 billion by 2018. The happy egg co. will continue its explosive growth trajectory by expanding production into organic farms.
The happy egg co. provides its hens with organic, non-GMO feed and is the only 100 percent free-range egg brand with an animal welfare program that covers everything from living conditions to feed to expertise of caregivers. Additionally, the happy egg co. is the first commercial egg producer in the U.S. to be designated American Humane Certified™, which requires achieving rigorous animal welfare standards. The happy egg co.’s organic free-range eggs are certified by Quality Assurance International.
The happy egg co. organic free-range 18-pack eggs are currently available at select Bay Area Costco locations. The happy egg co. organic free-range eggs will also be sold in 12-packs at select Gelson’s and Bristol Farms locations across southern California. As the only national free range brand in the market, following the launch of its organic free-range eggs at California retailers, the happy egg co. plans for coast to coast distribution to complement its regular free range eggs.