Natural Products Expo West concluded a record-breaking event March 6-9 at the Anaheim Convention Center in CA. The event grew five percent bringing together over 67,000 industry members, more than 2,600 exhibiting companies and the most first-time exhibitors in the event’s history. From food and beverage to supplements and beauty to household and pet products, the event provided a window into the many categories driving the growth of the global natural products industry.
Co-located with Natural Products Expo West were Engredea and the NEXT Innovation Summit, the premier events for ingredient sourcing and product development, were co-located with Natural Products Expo to deliver a full spectrum of opportunities to enter, grow and succeed in the global health and nutrition marketplace.
“The macro trend and shift to healthier lifestyles created explosive growth this year,” said Adam Andersen, Show Director for Natural Products Expo West. “Our conference sessions offered attendees with the vital industry intelligence and the exhibit floor buzzed with activity as attendees met the passionate individuals behind the brands on the shelves today and the products of the future.”
Key trends identified for the coming year include:
- The health and wellness consumers: The healthy eating movement is spreading across all demographic groups.
- Convenience and Accessibility: The importance of making nutritious, clean food more accessible and convenient across multi-dimensional demographics and how will it affect the health and wellness of all Americans.
- Labeling Transparency: Consumers are asking for transparency with regard to food/product labels, claims and certifications.
- Food tribes: The growing gluten-free, vegan, paleo and other special diet communities are fueling the healthy eating movement and changing the way people view food and community.
Michael Kanter, Chief Visionary Officer, Cambridge Naturals said, “Expo West is truly an extraordinary experience. What really is the most inspiring part is realizing how many wonderful people are part of this industry. This movement is for a better and healthier planet. And more than that nowhere else can one meet and ‘network’ with such a group of people who are part of a powerfully positive force. We become aware of our community when we take the time to come together here each year.”
“The growth of Amy’s Kitchen has paralleled the growth of Expo in many ways. Our first year here in 1988 we took turns holding baby Amy in our arms, while serving our first pot pie. Now 26 years later she’s here working beside us at the show, serving dozens of delicious foods. This year we heard from more customers than ever about how our homemade, organic foods have impacted their lives. Rachel, Amy and I are excited to be part of this growing organic community,” said Andy Berliner, Co-founder, Amy’s Kitchen.
Many innovative companies were recognized with awards at Natural Products Expo West.
The official Natural Products Expo West “Best of West: Press Award” went to Luvo: Chicken Chili Verde, Barbara’s Bakery: Multigrain Squares and Dave’s Killer Bread: 21 Whole Grains and Seeds
Natural Products Expo East 2014 will return to the Baltimore Convention Center, September 17-20, 2014 in Baltimore, Md. Natural Products Expo West 2015 is scheduled to take place March 5-8, 2015 at the Anaheim Convention Center in Anaheim, Calif.