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Raybern’s Rebrands Packaging, Revamping Deli Sandwich Line

Raybern’s, a brand known for offering authentic deli-style Philly Cheesesteak sandwiches, kicks off a rebrand not only in package design, but in terms of quality, quantity and variety of sandwich ingredients. Beginning Q1, 2024, Raybern’s will introduce a revamp of its entire line, offering unique flavors and formats that are designed and created to thrill discerning sandwich lovers everywhere.

Five delicious Raybern’s varieties will be available in 2-ct packs to consumers at an SRP of $5.79, and sold in freezer cases everywhere. 

Raybern’s introduces new and innovative recipes to their full line of mouthwateringly savory sandwiches. Notably, the Roast Beef & Cheddar sandwich is now complemented with a soft, poppy seed roll. In addition, Raybern’s is relaunching their Ham & Cheese sandwich, enhanced by a sweet deli roll. 

The rest of the line has been upgraded with delectable meats, cheeses and sauces, including the Philly Cheesesteak, Chicken Bacon Ranch and Barbecue Pulled Pork. In this complete brand overhaul, Raybern’s is ensuring that frozen food consumers don’t have to compromise when they walk down the freezer aisle.

“Our new sandwich line up is a totally delicious innovation on sandwiches of the past,” shares Doug Hall, director of marketing at Raybern’s. “We have the bakery-soft bun covered, but we’ve completely amped up the meats, cheeses and sauces on our favorite frozen deli-style sandwiches! My personal favorite is the Roast Beef & Cheddar now on a fresh poppy seed roll.” 

When it comes to sandwiches, Raybern’s has proven to be a brand that knows how to bring amazing flavor from the freezer to the microwave. Over 30 years ago, the founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as their signature Philly Cheesesteak recipe.

Today, Raybern’s is proud to make millions of sandwiches each year, including the best-selling Philly Cheesesteak in America, according to 2023 Nielsen Scan Data. Now, the brand introduces bigger and better sandwiches to continue giving consumers what they crave.

Raybern’s believes that the New York-style deli sandwich reigns supreme. Since 1978, they have been crafting incredibly delicious sandwiches with bakery-soft bread, slow-roasted meats and chef-created sauces. Now, consumers can enjoy authentic deli goodness at home or while on-the-go. It is Raybern’s mission to share its love of great sandwiches with as many people as possible and ensure that sandwich lovers don’t need to compromise in the freezer aisle.

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Circle K Opens 100th Location in Sweden, Adds EV Charging Points

Circle K has achieved a significant milestone in Sweden with the opening of its 100th location in the country. As part of its commitment to sustainability, one-third of these locations now provide charging facilities for electric vehicles.

In the past year alone, Circle K has added 160 new charging points for public use, bringing the total number of charging points in its nationwide network to over 465. This expansion allows more EV owners to conveniently charge their vehicles, promoting the adoption of cleaner transportation alternatives.

The growing demand for EV charging infrastructure has prompted Circle K to further invest in expanding its network. An additional 112 charging points are completely ready – but waiting to be connected to the power grid.

“In parallel with the high pace of the rollout, we also put a lot of focus on everything else related to charging – such as making the charging experience really smooth,” said Jenni Alterling, senior manager of e-mobility at Circle K.

In addition to the 112 charging points that are ready for grid connection, another seven stations are being built, which will host 42 more charging points.

“Of course, it is frustrating that we build quickly, but then have to wait for a grid connection. We’ve pointed this out for many years, but we’re building at triple the rate anyway, and we’ll continue to do so. With this rate of expansion, we will reach 1000 charging points in 2026,” Alterling concludes.

With the opening of its 100th location and the continuous expansion of its EV charging network, Circle K is demonstrating its commitment to sustainable practices and providing innovative solutions to meet the evolving needs of its customers.

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Giant Food, Shady Brook Farms Donate 11K Turkeys to Food Banks

 

Giant Food Representatives Donate Shady Brook Farms Holiday Turkeys to Capital Area Food Bank

Giant Food, the leading greater Washington, D.C. regional grocery chain, has announced its annual holiday turkey donations. In partnership with Shady Brook Farms, Giant Food will be donating 11,000 turkeys to its local Feeding America food banks partners as well as local organizations including Martha’s Table, Men Aiming Higher, THEARC: Building Bridges Across The River, Greater Washington Urban League and Greater Baltimore Urban League. Since 2011, Giant has donated 62,000 turkeys during Thanksgiving and this year, Shady Brook Farms is generously providing additional turkeys to make an even larger impact.

“At Giant, fighting food insecurity in the communities we serve is one of our top priorities,” said Dyani Hanrahan, vice president of marketing and community relations, Giant Food, and Maryland Food Bank board member. “We are proud to support over 20 community organizations this Thanksgiving in partnership with Shady Brook Farms to make sure our neighbors in need enjoy their holiday celebrations with family and loved ones.”

“At Shady Brook Farms, we take great responsibility in not only giving back during the critical holiday season, but also throughout the year to ensure families and local communities have access to delicious and nutritious meals,” said Hannah Kern, Shady Brook Farms marketing manager. “Partnering with a like-minded organization such as Giant Food to provide turkeys to those in need is incredibly meaningful and we’re beyond appreciative of their collaboration on impactful initiatives such as this.”

Additionally, Giant launched the annual “Lend a Hand for Hunger” campaign to benefit five area Feeding America food banks – Capital Area Food Bank, Maryland Food Bank, Food Bank of Delaware, Fredericksburg Regional Food Bank and Blue Ridge Area Food Bank – and other area nonprofits.

The campaign, running from Oct. 27 to Dec. 31 in all 164 Giant stores, offers customers an opportunity to support their neighbors by rounding up their change to the nearest dollar amount during checkout in-store or selecting a donation of $1$3 or $5 during checkout in-store or online. Last year, through the generous support of associates and customers, over $1 million was raised to fight food insecurity.

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