On the occasion of its 40th anniversary, the Spanish trade fair Alimentaria is organizing its most international event ever at Fira de Barcelona on April 25-28, 2016, attracting companies and buyers from all over the world to promote exports and access to new markets for the almost 4,000 companies from close to 50 countries represented at the show. The newly-reorganized trade show will reflect the key markets in the food and drink industry and showcase the opportunities for growth that innovation and gastronomy can offer the sector.
In 2016, Alimentaria will be based around five themed trade shows: Intervin (wines and spirits), Intercarn (meat and meat products), Restaurama (restaurants), Interlact (milk and dairy products) and Multiple Foods (all kinds of confectionery, preserves, oils and premium products). The aim of this segmentation is to reflect market trends, strengthen the show’s position in the restaurant and gourmet sector, and make life easier for the trade professionals from the sectors of food and drink distribution, retail and imports who visit the show in search of new suppliers and products.
To promote the attendance of international visitors, Alimentaria is sending direct invitations to more than 800 selected buyers and setting up business meetings with exhibitors. Registration for the ‘Hosted Buyers’ program is already open on the show’s website to sign up key professionals from the markets of Latin America, Asia, the United States and Canada, Europe and the Middle East with an interest in buying specific products.
At the same time, other sector organisations and Spanish public administrations are organizing business meetings to attract international buyers to the fair. Examples include food and drink business meetings organized by FIAB, ICEX and Magrama, and a brokerage event organized by Acció.
The power of the gourmet experience in promoting Spanish food products will be evident in The Alimentaria Experience, a huge space housing activities, demonstrations and cooking workshops given by well-known chefs,-including Michelin-starred ones-and young up-and-coming talents. Meanwhile, innovations, trends, launches, seminars and conferences will all be featured in The Alimentaria Hub, a major space dedicated to food knowledge, which also includes business and technology.
Alimentaria is one of the world’s benchmark events for the food sector. The previous event brought together some 3,800 companies (almost one third of which were international), and 140,000 visitors, 42,000 of whom were from outside Spain.