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KRAVE Launches the KRAVE Stick

On the heels of the KRAVE Bar launch in December, KRAVE continues to elevate the protein snack space with the launch of its newest line of meat snacks: the KRAVE Stick. The KRAVE Stick will hit retail shelves this month in three unique flavors: Spicy Red Pepper Pork with Black Beans, Rosemary Lemon Turkey with White Beans and Sesame Garlic Beef with Sweet Potato.

Krave stickWith the brand’s Wine Country roots in mind, the KRAVE Stick was thoughtfully crafted with the prestigious Culinary Institue of America’s consulting group in Napa Valley to create a unique twist on the traditional meat stick. Layered with unexpected ingredients like whole beans or sweet potatoes, the KRAVE Stick is an evolution of the typical meat snack that provides consumers with a good source of protein and less fat than the leading sticks on the market.

“Meat sticks have been around for a while and there’s no shortage of competition in that area; however, the KRAVE Stick combinations that we created with the Culinary Institute of America’s consulting group have an unexpected twist that has yet to be seen,” said Shane Chambers, General Manager at KRAVE. “We are confident that these better-for-you sticks are going to continue to deliver the delicious fuel that our consumers have come to expect from KRAVE, and we look forward to continuing to disrupt the category with elevated meat snack options.”

The KRAVE Stick will retail for $1.79.

Driveline Retail Hires Ken Drish, Ed Kovatch

Driveline Retail, a provider of large-scale retail services and technology, has appointed two industry professionals with significant experience in driving growth for retailers and manufacturers.

The company has appointed Ken Drish as Executive Vice President, Business Development, and Ed Kovatch as Vice President, Business Development. Drish will report directly to Randy Wilson, Driveline’s CEO, and will be responsible for delivering a portfolio of retail solutions that drive real value for its current and future client base of retailers and manufacturers.

“I’m excited to join this talented team at Driveline and I look forward to leveraging my skill set and experience to help deliver real value to our clients, and to also develop lasting partnerships with our current and prospective clients,” says Drish. “At Driveline, retail execution is a core strategic focus of our company, not an obligation as part of a traditional sales agency agreement.” An industry veteran of 25 years, Drish’s extensive experience includes roles at Acosta Sales & Marketing, SPAR Group, and most recently, CROSSMARK, where he was Vice President, Business Development for CROSSMARK’s Walmart division.

Kovatch brings nearly 30 years of experience in sales, business development, and operations across a wide array of categories and channels. He has held senior-level positions at Foster Grant, CROSSMARK, and most recently, Chief Sales Officer at Planorama, a SaaS provider of image recognition technology for the retail environment.

Wicked Joe Organic Coffees Celebrates New Look

Wicked Joe Organic Coffees, the family-owned, 100 percent organic certified, Fair Trade™ coffee roastery known for its single origin varietals and blends such as “Wicked French,” has rolled out new packaging after more than 12 years in business.

Wicked Joe coffee imageThe Wicked Joe product line – available at retail stores all over New England and in more than 1,500 grocery retailers nationwide as well as online – previously featured a black bag with a red and green coffee cup logo. Wicked Joe Organic Coffees now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin.

The company has grown and refined its operations significantly over the last decade, including increasing sales by 25 percent and growing capacity by 67 percent in 2016 alone. Owners Bob and Carmen Garver wanted a design that would more accurately reflect the roastery’s progress and focus on quality and professionalism.

“We are very excited about where we are with the business right now, and we think a fresh new look captures that feeling,” said Carmen Garver. “We worked collaboratively with our staff and explored many possibilities, and ultimately we wanted to communicate a vintage feel that could translate in today’s market.”

The colorful, lively nature of the new bags aims to stand out on retail shelves among dozens of competitors. Along with their ever-growing team of coffee experts, the Garvers have spent more than two decades – long before the Maine roastery opened – traveling the world in search of the highest quality coffee bean. From the beginning, the company has had a razor-sharp focus on quality, in addition to a commitment to community, farmers and the cooperative partners at bean origin.

“We are constantly evolving,” added Bob Garver. “Our close relationships with the farmers that grow our beans provide so many opportunities for sustainable business practices, education and above all else, inspiration for the next cup of joe.”
Wicked Joe’s new packaging is available in stores now. Visit www.wickedjoe.com for more information.

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