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ITO EN Debuts Ice-Steeped Cold Brew Teas for matcha LOVE and TEAS’ TEA Organic

ITO EN is launching a lineup of new ice-steeped cold brew ready-to-drink teas across two award-winning beverage brands, matcha LOVE®  and TEAS’ TEA® Organic. Each new beverage leverages authentic Japanese cold brew processes, ice-steeping the tea to bring out the smooth, naturally mellow sweetness of green and black teas. The new teas will begin shipping to retailers in May.

“Consumer demand for cold brew beverages is at an all-time high, and we believe the launch of our new matcha LOVE and TEAS’ TEA Organic Cold Brew teas will help us establish a new segment in the RTD tea category,” said Rona Tison, Senior Vice President of ITO EN (North America) INC. “Given ITO EN’s deep-rooted expertise in Japanese cold brew methods called Mizudashi, we feel there’s an enormous opportunity for us to take the leadership role for this innovative set. We’ve elevated the simple essence of our tea leaves and created a more delicate taste with a smooth, clean finish.”

ITO EN’s new cold brew creations provide an entirely new spin on conventional green and black teas. Ice-steeping the high-quality, premium tea leaves draws out a more nuanced, smooth taste that is refreshingly delicious. Product details include:

  • matcha LOVE Cold Brew: a truly cutting-edge creation in the matcha tea category, matcha LOVE Cold Brew is crafted with whole leaf green tea, finely ground matcha powder and chilled water. Simply steeped to deliver a smooth, subtly sweet taste, matcha LOVE Cold Brew will be available in two organic varieties: Matcha + Green Tea (unsweetened and Non-GMO Project Verified) and Lemon Matcha + Green Tea.
  • TEAS’ TEA Organic Cold Brew: bringing new dimensions to traditional favorites, the brand’s meticulous cold brewing methods provide a more refined and smoother taste than conventionally brewed teas. TEAS’ TEA Organic Cold Brew will be available in two varieties: Pure Green Tea (unsweetened and Non-GMO Project Verified) and Raspberry Black Tea.

Matcha LOVE and TEAS’ TEA Organic are currently available at natural food stores and specialty supermarkets nationwide, to include Whole Foods Market, Sprouts Farmers Market, Wegmans and The Fresh Market. Products are also available at ITO EN brand retail stores and online at Amazon.com. For more information on the brands, visit matcha LOVE at www.matchalove.com and TEAS’ TEA Organic at www.teastea.com.

A Taste of Anatolia from Ana’s Apron

By Lorrie Baumann

Paul Theroux was riding the Trans-Siberian Express three days east of Nishni Novgorod, the apple blossom land described by Amor Towles in “A Gentleman in Moscow,” when on page 471 of Theroux’s story about the trip, he was offered manti by a passing stranger. Theroux described the manti as steaming meat-filled dumplings. “I knew the word because I’d heard manti  for dumpling in Turkey and elsewhere,” Theroux wrote in “Ghost Train to the Eastern Star.”

DSCN0352Some of this came back to me when I stopped in front of Kader Ucar and Hasan Ertas (wife and husband) at the Winter Fancy Food Show. They were standing in front of a banner identifying Ana’s Apron, and what they had on a table in front of them was a little plate of Ana’s Apron Manti, which Ucar, who is Ana’s Apron’s President, described as traditional Anatolian-style manti. Anatolia is the Asian part of Turkey, she further explained.

Ucar is also the Founder of Palo Alto Pasta Co., which owns the Ana’s Apron brand. It’s a woman-owned and operated business located in California’s Bay Area. Ten percent of the company’s profits are dedicated to children’s charities around the world. “’Ana’ means ‘mother’ in Turkish, and I founded this company with tremendous support from my mother. We are using her artisanal old recipe in our Manti pasta, and she now lives permanently with us. We wanted to name our Manti brand after her to show our gratitude to what she has done for us. You can almost always find my mother at home with her apron on cooking amazing Anatolian dishes for lunch and dinner,” said Ucar.

The Manti are little filled dumplings about the size of a marble and the shape of a tiny purse, and they’re available from Ana’s Apron in four varieties: Spinach & Feta & Olive, Five Cheese, Beef & Onion and Chicken & Thyme. They’re similar to Italian tortellini, but they’re based on recipes that Ucar and her family have been making for seven generations. “We sell it the way we eat it in our own family. Some of our most frequent customers are families with young children. Our Manti pasta is a small bite size, so even a three-year-old can eat it without any parental help at the table. Kids love our pasta!” Ertas said.

Ana’s Apron packages the Manti for sale in 10-ounce pouches that serve two and sell for about $6.99 from the grocer’s freezer case. The product is also available in 3-pound pouches for food service and in a family pack.

They’re prepared by dropping the frozen dumplings into boiling water for two minutes and then traditionally served topped with plain yogurt and then tomato sauce on top of that. For customers who are buying their tomato sauce in a jar instead of making it themselves, a simple marinara would be an appropriate choice, Ucar confirmed.

The Beef & Onion variety provides 36 percent of a daily value of protein per serving, and the Spinach & Feta & Olive variety is also rich in protein as well as iron, Ucar said. Shelf life in the grocer’s freezer case is nine months, and Ana’s Apron is currently distributing the products in the Bay Area, with production capacity ready for expanded distribution beyond that. “We’ve been working on it for the last eight months, and we’re ready to take on bigger orders,” Ucar said.

For more information, visit www.anasapron.com.

La Piana Imported Balsamic Vinegars Now Available in Northeast

Italian Foods Corporation’s imported La Piana® balsamic vinegars of Modena now are available in the northeastern United States through Shaw’s and Big Y.

Shaw’s is now carrying the La Piana Bronze Aged Balsamic Vinegar of Modena and Silver Aged Balsamic Vinegar of Modena at its 155 stores in five New England states through Chex Finer Foods of Mansfield, Massachusetts, according to Francesca Lapiana-Krause, Italian Foods General Manager. Big Y has added the Bronze Balsamic Vinegar of Modena, also through Chex Finer Foods, Lapiana-Krause said.

The vinegars are imported from the Modena region of Italy and made from the juice of Trebbiano grapes grown in the region. These produce a rich, sweet and pleasantly acidic balsamic vinegar with intense, but well-rounded, flavor, Lapiana-Krause said. La Piana Bronze Aged Balsamic Vinegar of Modena has a density of 1.18 and a sugar level of 400 to 430 grams per liter. The Silver balsamic vinegar has a density of 1.25 with sugar at 540 to 570 grams.

Italian Foods Corporation also carries Gold Aged Balsamic Vinegar of Modena with a density of 1.32 and sugar at 750 grams along with a line of Romantica vinegars and balsamic pearls. Suggested retail prices of the vinegars, which come in 8.4-ounce decorative bottles, are $16.47 for the Bronze, $22.65 for the Silver and $36.04 for the Gold.

More information about Italian Foods Corporation is available online at http://www.ItalianFoods.com and https://www.Facebook.com/LaPianaItalianFoods or by calling 1.888.516.7262.

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