Dean Foods Company’s Mayfield Creamery ice cream brand is expanding further across the southern U.S. to a collection of new markets in Texas, Oklahoma, Arizona and New Mexico. Mayfield Ice Cream debuted in 1923, and can currently be found in grocery stores across the southeast in Tennessee, Georgia, Alabama, North Carolina, South Carolina, Florida, Virginia, Mississippi, West Virginia, Kentucky and Louisiana.
In conjunction with the brand’s expansion across the south, the company also announced a brand restage initiative that takes Mayfield back to its roots, including restoring the name of the 94-year-old brand to Mayfield Creamery, the original trademark. To bring this update to life, Mayfield Creamery has completely overhauled its packaging graphics to showcase the brand’s core values, reflected in classic iconography and its heritage as a family dairy. The new packaging prominently features a classic Mayfield delivery truck set against the foothills of the Smoky Mountains highlighting the brand’s authentic southern roots. The new Mayfield Creamery logo has been adapted from the iconic circular Mayfield Dairy Farms logo recognized by generations of loyal fans.
Albertsons Companies has appointed Geoff White to the new position of President of the company’s Own Brands organization. In this new role, White will lead the Own Brands team, including the Culinary Kitchen and Technical Center. He will be responsible for furthering the growth, development, and innovation of the company’s Own Brands products, including O Organics®, Lucerne®, Open Nature™ and the extensive line of Signature™ products.
“Geoff is a visionary merchant who understands the evolution of our company’s Own Brands and the significant role they play in our overall strategy,” said Shane Sampson, Executive Vice President and Chief Marketing & Merchandising Officer. “Our Own Brand items are integral to how we earn customer loyalty. We’ve developed a nimble process that responds quickly to consumer trends with popular products over the last two years, and I’m excited to see how our team and brands further their development under Geoff’s leadership.”
Dry Creek Vineyard announced the issuance of U.S. Patent No. D779,938, related to the design of printed sustainable sourcing information on its wine cork closures. This is the first patent issued to Dry Creek Vineyard, which is celebrating 45 years of family winemaking in Sonoma County, California.
The innovative closure is laser printed with ornamental and detailed information about the source of cork material, including the age of the cork forest, the harvest date of the trees and the sustainable habitat these remarkable forests provide to the Iberian Lynx and Spanish Imperial Hawk.
This revolutionary concept was introduced with the release of Dry Creek Vineyard 2013 Old Vine Zinfandel. President Kim Stare Wallace developed the idea in an effort to provide transparency and authenticity of the winery’s extensive portfolio.
“I wanted to provide valuable knowledge to consumers about our sustainability efforts and the benefits of cork closures,” said Stare Wallace. “Dry Creek Vineyard is one of the last truly private, family-owned, iconic wineries, and it is important to communicate our ‘no compromises’ philosophy on every aspect of our packaging.”
“We make wines with integrity and soul,” continued Stare Wallace. “No detail is overlooked, including when and from where our corks are harvested.”
Founded in 1972, Dry Creek Vineyard is 100 percent certified sustainable and a leader in the sustainability movement in the Dry Creek Valley American Viticultural Area (AVA) and the wine industry as a whole.