By Lorrie Baumann
Sweet Earth Natural Foods, which makes award winning, all natural plant-based foods, is on a mission to persuade more Americans that plant-based foods can be an affordable, convenient and delicious way to eat less meat. “Our food is plant based, but not just for vegetarians and vegans – everyone wants to eat more vegetables and whole grains,” said Sweet Earth Natural Foods CEO Kelly Swette. “We want mainstream customers who are trying to eat less meat because they recognize it has a negative effect on their health and the environment. Plant-based foods are simply more sustainable.”
Sweet Earth offers a range of heat-and-eat products made with plant-based meat alternatives that consumers will recognize as options for multiple day parts, starting with breakfast. They include burritos, veggie burgers, seed based energy bars and the company’s newest products, Farmstand Flaxbread Breakfast Sandwiches, which respond to the breakfast-food-all-day trend that fast food restaurants are embracing enthusiastically. “It’s nice for people to have a delicious portable option that doesn’t require a spoon. And, that portability is what makes breakfast all day work,” Swette said.
“Breakfast sandwiches are also for people who want comfort convenient foods without compromising flavor,” she added. “We see that as one of the areas where we have been particularly innovative.”
The Farmstead Flaxbread Breakfast Sandwiches come in the kind of range you’d expect from a line of breakfast sandwiches, except that a plant-based meat alternative has replaced the sausage, bacon or ham you’d find in a conventional breakfast sandwich. One variety comes with cage free eggs, sharp cheddar and meatless Benevolent Bacon™ on a bun made with whole wheat, oat bran and flaxseed. This variety provides 14.5 grams of whole grains, 22 grams of protein and 5 grams of fiber. Other varieties are similar, and there’s even a vegan version in which meatless Harmless Ham™, a spicy chickpea patty and a sun-dried tomato spread are sandwiched on the bun. Each variety is packaged as a two-pack that retails for $4.49. Swette notes, “We have a version that’s vegan, but we also have egg sandwiches too. We’ve chosen mainstream flavors like ham and Swiss, bacon and Cheddar that people love. We know that people are interested in protein, fiber, vitamins and minerals, but we also think they are increasingly looking for clean proteins, free of preservatives, hormones and antibiotics.”
Sweet Earth’s burrito line also hits the mark on portability and convenience. There’s a line that’s designed around breakfast flavors and a range that’s based on food truck-type fusions of international flavors. The Peruvian Burrito, for instance, is filled with black beans, red quinoa, sweet potato, goat cheese, roasted corn and spirulina, while the Santa Cruz is filled with a classic Southwest blend of pinto beans, Monterey Jack cheese, oregano and a tangy salsa.
Sweet Earth’s products are, in general, not for the consumer who’s avoiding gluten. “That really isn’t our point of view,” Swette said. “We are more focused on what we put into the product: real vegetables, whole grains, and the natural consequences are more fiber, vitamins and inherently healthy food.”
Sweet Earth Natural Foods products are distributed by UNFI and are available in Whole Foods, Target, Kroger and other retailers nationwide.